Universität Wien

040143 KU Special Topics in Marketing: Responsible Marketing 1 (MA) (2023S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Der Kurs findet in geblockter Form statt. Für die einzelnen Einheiten ist die jeweils vorgegebene Literatur vorzubereiten. Detaillierte Informationen und Zugang zur Lektüre für die einzelnen Einheiten finden Sie in Moodle.

Hinweis: Der Kurs wird in Englisch abgehalten; die Literatur ist ebenfalls in englischer Sprache. Bitte lesen Sie die angegebene Literatur zur Vorbereitung gründlich durch!

Mittwoch 01.03. 11:30 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 02.03. 09:45 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 08.03. 11:30 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 08.03. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 09.03. 09:45 - 13:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag 09.03. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 10.03. 09:45 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

Marketing decisions involve needs, goals, and interests of various exchange partners as well as stake-holders in the organization itself and its environment. In two subsequent courses, the Special Topic “Responsible Marketing” shall widen your view on sensitive aspects of marketing decisions relating to producing, selling, buying, and consuming products. Course participants will be sensitive to the multi-plicity of societal implications of marketing decisions.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Course participants are evaluated based on three contributions:

1. PREPARATORY LITERATURE SUM-UPs: Students are required to prepare the literature indicated. Based on the readings, they will be requested to provide a short sum-up in advance for each session (approx. 5 sentences; max up to 1 page) of key statements or questions resulting from your prereading of the relevant literature (may be 1-3 up to max. 5 key arguments and/or questions resulting for you). The sum-up is to be provided before each session; the various aspects and will be discussed in class. (40%)
2. ACTIVE CLASS-PARTICIPATION is expected. (10%)
3. A FINAL PAPER summarizing the fundamental aspects and learnings from the course is to be provided by due date. (max. 12 pages, elaborate writing, formally correct and well structured) Evaluation is based on elaboration and literature inclusion. (50%)

Mindestanforderungen und Beurteilungsmaßstab

Grading is based on the sum of all three contributions:
1- very good ≥ 87,5%
2- good ≥ 75 %
3- satisfactory ≥ 62,5%
4- sufficient ≥ 50 %
5- insufficient < 50%

Prüfungsstoff

Participants are required to prepare the literature indicated for each class session (40%) & participate actively in class (10%), and write a course summary report (min. 6 - max. 12 pages) to be handed in by March 26th, 2023 (50%).

Textbook: Fuchs, Doris | Sahakian, Marlyne | Gumbert, Tobias | Di Giulio, Antoinetta | Maniates, Michael | Lorek, Sylvia | Graf, Antonia (2021): Consumption Corridors. Living a Good Life within Sustainable Limits, Routledge, London & New York.
Academic Articles: will be listed and provided via Moodle.

Literatur

Textbook (available online):
Fuchs, Doris| Sahakian, Marlyne| Gumbert, Tobias| Di Giulio, Antonietta| Maniates, Michael| Lorek, Sylvia | Graf, Antonia (2021): Consumption Corridors. Living a Good Life within Sustainable Limits. Routledge| Taylor & Francis, London & New York.

Articles (available via Moodle):
 A#1: Friedman, Milton (1970): A Friedman doctrine- The Social Responsibility of Business is to Increase Its Profits, The New York Times, 1970/09/13, 17ff.
 A#2: Easterlin, Richard D. | O’Connor, Kelsey J. (2020): The Easterlin Paradox, IZA Institute of Labor Economics, Discussion Paper Series, DP No. 13923: 1-40. www.iza.org
 A#3: Sirgy, M. Joseph (2018): The Psychology of Material Well-Being, Applied Research in Quality of Life, Vol. 13, 273-301
A#3a. Burckhardt, Carol S. | Anderson, Kathryn L. (2003): The Quality of Life Scale (QOLS): Reliability, Validity, and Utilization, Health and Quality of Life Outcomes 1 (60): https://doi.org/10.1186/1477-7525-1-60
A#3b. Lee, Dong-Jin | Sirgy, M. Joseph | Larsen, Val | Wright, Newell D. (2002): Developing a Subjective Measure of Consumer Well-Being, Journal of Macromarketing, Vol. 22 (2), 158-169.
A#3c. Sirgy, M. Joseph (2021): Macromarketing Metrics of Consumer Well-Being: An Update, Journal of Macromarketing, Vol. 41(1), 124-131.
 A#4: Aron, David| Kultgen, Olivia (2019): Definitions of Dysfunctional Consumer Behavior: Concepts, Content, & Questions, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Vol 21, 47-60.
A#4a. Harris, Lloyd C. | Reynolds, Kate L. (2003): The Consequences of Dysfunctional Customer Behavior, Journal of Service Research, Vol. 6 (2), 144-161.
A#4b. Mrad, Mona | Cui, Charles Chi (2020): Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption, Journal of Business Research, Vol 113, 399-408.
A#4c. Goodman, Jordan | Lovejoy, Paul E. | Sherratt, Andrew (1995, 2007): Consuming Habits.
Global and Historical Perspectives on How Cultures Define Drugs, 2nd Ed., Routledge, New York.
 A#5: Maignan, Isabelle| Gonzalez-Padron, Tracy L.| Hult, G. Thomas M.| Ferrell, O. C. (2011): Stakeholder Orientation: Development and Testing of a Framework for Socially Responsible Marketing, Journal of Strategic Marketing, Vol. 19 (4), 313-338.
 A#6: Dahlsrud, Alexander (2008): How Corporate Social Responsibility is Defined: An Analysis of 37 Definitions, Corporate Social Responsibility and Environmental Management, Vol. 15, 1-13.
 A#7: Persky, Joseph (1993): Consumer Sovereignty, Journal of Economic Perspectives, Vol 7 (1), 183-191.
A#7a. Srnka, Katharina J. | Schweitzer, Fiona M. (2000):Macht Verantwortung und Information: Der Konsument als Souverän? Zeitschrift für Wirtschafts- und Unternehmensethik 1/2,192-205
 A#8: Dahan, Yossi | Lerner, Hanna | Milman-Sivan, Falna (2023): Shared Responsibility and Labor Rights in Global Supply Chains, Journal of Business Ethics, Vol 182: 1025-1040.
 OECD (2022): The Short and Winding Road to 2030. Measuring distance to the SDG Targets: Overview & Key Findings. Position Paper: https://www.oecd.org/wise/measuring-distance-to-the-sdgs-targets.htm
 A#9: Kumar, V. (2018): Transformative Marketing: The Next 20 Years, Journal of Marketing, Vol. 82: 1-12.
A#9a. Potochnik, Janez | Wijkman, Anders et al. (2022): From ‚Greening’ the Present System to Real Transformation – Transforming Resource Use for Human Wellbeing and Planetary Stability. Earth4Allreport. https://www.clubofrome.org/publication/earth4all-potochnik/
 A#10: Kumar, Bipul | Dholakia, Nikhilesh (2022): Firms Enabling Responsible Consumption: A Netnographic Approach, Marketing Intelligence & Planning, Vol. 40 (3), 289-309.
 A#11: Wilkinson, Adrian | Hill, Malcom | Gollan, Paul (2021): The Sustainability Debate, International Journal of Op

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Di 14.03.2023 11:28