040174 UE Repetitorium zu VO Strategy (2016S)
(Service-Lehrveranstaltung)
Prüfungsimmanente Lehrveranstaltung
Labels
Diese Lehrveranstaltung ist strikt für Studierende der SPL 4 kontingentiert.This course is blocked.Schedule:9 (6+1+1+1) sessions in total: 6 sessions of 180 mins with 15 mins break, 2 shorter session of 90 mins, 1 exam session(=final session).This course is held in English.
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mi 17.02.2016 09:00 bis Mi 24.02.2016 12:00
- Anmeldung von Di 08.03.2016 14:00 bis So 20.03.2016 23:59
- Abmeldung bis Mi 20.04.2016 13:12
Details
max. 999 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Donnerstag
07.04.
11:30 - 13:00
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
14.04.
09:45 - 13:00
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
20.04.
13:15 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
21.04.
09:45 - 13:00
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
This course introduces the elementary concepts and frameworks used in strategy analysis helping you to understand and assess the organizational environment and a firm?s internal organization impact on corporate performance.The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).Finally, it will revisit some of the current trends in strategy research.What is Strategy?Strategic Goals, Values, Performance AnalysisIndustry Analysis; Five Forces FrameworkCompetitive Analysis; Segmentation and Strategic GroupsAnalyzing and Developing Internal Resources and Capabilities; Value ChainsStrategic Planning; Organizational DesignThe Industry Life Cycle; Managing Organizational Strategic ChangeManaging Innovation: To Lead or to Follow?Corporate strategy: Vertical Integration; Diversification; Corporate Management, GovernanceExternal Growth Strategies: Mergers, Acquisitions, and AlliancesGlobalization and Multinational StrategiesNew Trends in Strategic Management
Art der Leistungskontrolle und erlaubte Hilfsmittel
Written closed form individual Final Exam (100%) at the end of the course.Note: additional registration for the exam is needed (via UNIVISonline). Details will be explained during the lecture.
Mindestanforderungen und Beurteilungsmaßstab
1. To introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.2. To provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firm?s strategy.3. To provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.
Prüfungsstoff
Literatur
The course is primarily based on the book of Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition).
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:28