040192 VO ABWL Marketing I (2023S)
Labels
GEMISCHT
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
Details
Sprache: Englisch
Prüfungstermine
Dienstag
27.06.2023
09:45 - 11:15
Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Dienstag 26.09.2023 09:45 - 11:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß Dienstag 14.11.2023 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Dienstag 23.01.2024 08:00 - 09:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Dienstag 26.09.2023 09:45 - 11:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß Dienstag 14.11.2023 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Dienstag 23.01.2024 08:00 - 09:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Dienstag
07.03.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
14.03.
09:45 - 11:15
Digital
Dienstag
21.03.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
28.03.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
18.04.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
02.05.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
09.05.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
16.05.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
23.05.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
06.06.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
13.06.
09:45 - 11:15
Digital
Dienstag
20.06.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level
Art der Leistungskontrolle und erlaubte Hilfsmittel
For the exam, you need to register via u:find/u:spaceExam Format: The exam comprises 50 single-choice questions.Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.No material other than a dictonary may be used in the exam.
Mindestanforderungen und Beurteilungsmaßstab
Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.
Prüfungsstoff
Although attendance is not compulsory, it is highly recommended to attend the lectures to prepare for the exam.The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.
Literatur
The required textbook is Jobber & Ellis-Chadwik, D. (2019): Principles and Practice of Marketing, 9th edition, McGraw-Hill (ISBN-13: 978-152-684-7232). Students who already own the 8th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 8 to 9, please double check).This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Do 21.09.2023 14:47