040240 UK ABWL Marketing II (2016S)
Prüfungsimmanente Lehrveranstaltung
Labels
Zusammenfassung
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mi 17.02.2016 09:00 bis Mi 24.02.2016 12:00
- Abmeldung bis Mo 07.03.2016 23:59
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.
Gruppen
Gruppe 1
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session on March 1st, 2016 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.Erasmus students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 14th, 2016.http://international-marketing.univie.ac.at/teaching/courses-ss16/abwl-marketing-II-group1/
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Dienstag
01.03.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
15.03.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
05.04.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
12.04.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
19.04.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
26.04.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag
29.04.
09:45 - 11:15
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Montag
02.05.
15:00 - 16:30
Hörsaal 11 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
03.05.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
10.05.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch
18.05.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
24.05.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
31.05.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
07.06.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
14.06.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
21.06.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Literatur
The required textbook is:
Jobber, David (2012): Principles and Practice of Marketing, 7th Ed., McGrawHill.Supplementary literature:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2009): Marketing Management: A Contemporary Perspective, McGrawHill.
Jobber, David (2012): Principles and Practice of Marketing, 7th Ed., McGrawHill.Supplementary literature:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2009): Marketing Management: A Contemporary Perspective, McGrawHill.
Gruppe 2
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session on March 2nd, 2016 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.Erasmus students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 14th, 2016.http://international-marketing.univie.ac.at/teaching/courses-ss16/abwl-marketing-II-group2/
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Mittwoch
02.03.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
16.03.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
06.04.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
13.04.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
20.04.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
27.04.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
04.05.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
11.05.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
18.05.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
25.05.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag
03.06.
09:45 - 11:15
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
08.06.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Literatur
Jobber, David (2012): Principles and Practice of Marketing, 7th Ed., McGrawHill.Supplementary literature:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2009): Marketing Management: A Contemporary Perspective, McGrawHill.
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2009): Marketing Management: A Contemporary Perspective, McGrawHill.
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the course will be assessed as follows:3 ECTS (Curriculum 2014)
Group Presentation (Team Grade): 20 pt.
Midterm Exam: 25 pt.
Final Exam: 30 pt.
Total Points (Max.): 75 pt.4 ECTS (Curriculum 2011)
Group Presentation (Team Grade): 20 pt.
Midterm Exam: 35 pt.
Final Exam: 45 pt.
Total Points (Max): 100 pt.No material other than a dictonary may be used in the midterm exam and in the final exam.
Group Presentation (Team Grade): 20 pt.
Midterm Exam: 25 pt.
Final Exam: 30 pt.
Total Points (Max.): 75 pt.4 ECTS (Curriculum 2011)
Group Presentation (Team Grade): 20 pt.
Midterm Exam: 35 pt.
Final Exam: 45 pt.
Total Points (Max): 100 pt.No material other than a dictonary may be used in the midterm exam and in the final exam.
Mindestanforderungen und Beurteilungsmaßstab
As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Prüfungsstoff
The group presentations will be tackled in groups of 3-6 students. The same grade will be awarded to all students belonging to the same group. All students have to prepare the presentation in advance and participate in the class discussion on the case!The midterm exam will have questions related to the case studies. It is essential that the students study the cases as well as the corresponding chapters. The midterm exam will last 60 minutes for the 4 ECTS exam and 45 minutes for the 3 ECTS exam.The final exam will last 60 minutes for the 4 ECTS exam and 45 minutes for the 3 ECTS exam and will be based only on the new topics covered by the instructors in the second half of the course. The relevant teaching material are the chapters in the textbook and all material covered in the lectures of the second half of the course (Sessions 8 to 12).
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:29
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.