040020 KU Business Strategy (MA) (2019W)
Prüfungsimmanente Lehrveranstaltung
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Zusammenfassung
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 16.09.2019 09:00 bis Mo 23.09.2019 12:00
- Anmeldung von Do 26.09.2019 09:00 bis Fr 27.09.2019 12:00
- Abmeldung bis Mo 14.10.2019 12:00
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.
Gruppen
Gruppe 1
Pre-requisites:Admission to the Master's programmeAttendance:Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Mittwoch
20.11.
11:30 - 16:30
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Montag
25.11.
11:30 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
27.11.
11:30 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Montag
02.12.
11:30 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
12.12.
11:30 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Ziele, Inhalte und Methode der Lehrveranstaltung
Mindestanforderungen und Beurteilungsmaßstab
Learn about appropriate tools and frameworks to analyze a firms business strategy.
Apply analytical frameworks to real-world case studies.
Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
Gain the ability to develop business strategies and make recommendations on how to improve existing ones.
Apply analytical frameworks to real-world case studies.
Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
Gain the ability to develop business strategies and make recommendations on how to improve existing ones.
Prüfungsstoff
Lectures, cases, class discussions;
Language: The course is held in English
Language: The course is held in English
Gruppe 2
Pre-requisites:Admission to the Master's programmeAttendance:Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Donnerstag
10.10.
11:30 - 14:45
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag
10.10.
15:00 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Montag
14.10.
11:30 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
17.10.
11:30 - 13:00
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
17.10.
13:15 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
24.10.
11:30 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
29.10.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
29.10.
13:15 - 14:45
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Ziele, Inhalte und Methode der Lehrveranstaltung
This Core Strategy Course addresses the following questions:
What is a firm strategy?
Why does a firm need one?
How does the external environment determine the firm's strategy?
How does the internal environment affect it?
Which organizational structures support a strategy?
How do strategies change over time?
How do I implement a strategy?
What is a firm strategy?
Why does a firm need one?
How does the external environment determine the firm's strategy?
How does the internal environment affect it?
Which organizational structures support a strategy?
How do strategies change over time?
How do I implement a strategy?
Mindestanforderungen und Beurteilungsmaßstab
Learn about appropriate tools and frameworks to analyze a firm's business strategy.
Apply analytical frameworks to real-world case studies.
Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
Gain the ability to develop business strategies and make recommendations on how to improve existing ones.
Apply analytical frameworks to real-world case studies.
Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
Gain the ability to develop business strategies and make recommendations on how to improve existing ones.
Prüfungsstoff
Lectures, cases, class discussions;
Language: The course is held in English
Language: The course is held in English
Information
Art der Leistungskontrolle und erlaubte Hilfsmittel
Please note that you will start working on the group project during our fourth session so it is essential that you attend this session. You will have 24h to complete the project (including class time).
The topic for the individual final project will be given to you on the day after our last session and you will have 24h to complete it.
Your final grade will be determined based on three components:
Class participation (max 20 points)
Group project (max 40 points)
Individual final paper (max 40 points):
You need to achieve a total of at least 50 points in order to pass the class.Please note that TURNITIN will be used in order to test all written coursework (e.g. seminar papers) for possible plagiarism.
The topic for the individual final project will be given to you on the day after our last session and you will have 24h to complete it.
Your final grade will be determined based on three components:
Class participation (max 20 points)
Group project (max 40 points)
Individual final paper (max 40 points):
You need to achieve a total of at least 50 points in order to pass the class.Please note that TURNITIN will be used in order to test all written coursework (e.g. seminar papers) for possible plagiarism.
Literatur
Please note this class comprises compulsory literature consisting of a number of case studies at a cost of approximately 35 EUR. Information on these will be sent to you before the course starts.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:19
What is a firm strategy?
Why does a firm need one?
How does the external environment determine the firm's strategy?
How does the internal environment affect it?
Which organizational structures support a strategy?
How do strategies change over time?
How do I implement a strategy?