040024 UK ABWL Marketing II (2019W)
Prüfungsimmanente Lehrveranstaltung
Labels
Zusammenfassung
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 16.09.2019 09:00 bis Mo 23.09.2019 12:00
- Abmeldung bis So 13.10.2019 23:59
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.
Gruppen
Gruppe 1
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) on October 9th, 2019 as failure to do so will result in their exclusion from the course.Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 13th, 2019.https://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ws-1920/#c652767
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Mittwoch
09.10.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
16.10.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
23.10.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
30.10.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
06.11.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
13.11.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
20.11.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
27.11.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag
29.11.
11:30 - 13:00
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
04.12.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
11.12.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
08.01.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag
13.01.
11:30 - 13:00
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch
15.01.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag
23.01.
11:30 - 13:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Ziele, Inhalte und Methode der Lehrveranstaltung
Mindestanforderungen und Beurteilungsmaßstab
As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Gruppe 2
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) on October 10th, 2019 as failure to do so will result in their exclusion from the course.Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 13th, 2019.https://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ws-1920/#c652766
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Donnerstag
10.10.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
17.10.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
24.10.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
31.10.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
07.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
14.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
21.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
28.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Freitag
29.11.
11:30 - 13:00
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
05.12.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
12.12.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
09.01.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Montag
13.01.
11:30 - 13:00
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
16.01.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
23.01.
11:30 - 13:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Ziele, Inhalte und Methode der Lehrveranstaltung
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as international marketing, services management, business-to-business markets, and digital marketing.Applied marketing cases on Marketing Environment, Competitive Analysis, Consumer Behavior, Marketing Research, Advertising, Promotion, Brand Strategy, Segmentation and Pricing and marketing across various sectors: International Marketing, Services Marketing, Business to Business Marketing, Digital Marketing and New Media, Marketing Implementation and Control.The first half of the course will be based on group presentations. Each group (consisting of three to six students) has to prepare one presentation on a specific company. These presentation refer to real business cases where the students have to identify and comment on the relevant theoretical background taught in ABWL Marketing I and propose solutions and suggestions. In each session, two groups will present two different companies.
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.
Mindestanforderungen und Beurteilungsmaßstab
As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Information
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the course will be assessed as follows:
Group Presentation (Team grade): 20%
Midterm Exam (Session 2-6): 35%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Group Presentation (Team grade): 20%
Midterm Exam (Session 2-6): 35%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Prüfungsstoff
The group presentations will involve groups of 3-6 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in the presentation and later discussion.
The midterm exam will based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations. The midterm exam will last 45 minutes.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures (i.e., lecture slides and class discussion). The final exam will last 45 minutes.
The midterm exam will based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations. The midterm exam will last 45 minutes.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures (i.e., lecture slides and class discussion). The final exam will last 45 minutes.
Literatur
The required textbook is:
Jobber, David and Fiona Ellis Chadwick (2016): Principles and Practice of Marketing, 8th Ed., McGrawHill. (ISBN-13: 978-0077174149)Supplementary literature:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2012): Marketing Management: A Contemporary Perspective, 2nd Ed., McGrawHill. (ISBN-13: 978-0077146047)
Jobber, David and Fiona Ellis Chadwick (2016): Principles and Practice of Marketing, 8th Ed., McGrawHill. (ISBN-13: 978-0077174149)Supplementary literature:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2012): Marketing Management: A Contemporary Perspective, 2nd Ed., McGrawHill. (ISBN-13: 978-0077146047)
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:19
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.