Universität Wien FIND

040034 KU Strategic Innovation (MA) (2019W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Since this is a Major course, you need to have completed the Minor first.


max. 50 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Dienstag 01.10. 11:30 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 01.10. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch 02.10. 11:30 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 03.10. 12:00 - 17:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Montag 07.10. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 09.10. 11:30 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 09.10. 16:45 - 20:00 PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß
Freitag 11.10. 09:45 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 11.10. 15:00 - 18:15 PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß


Ziele, Inhalte und Methode der Lehrveranstaltung

The Strategic Innovation elective addresses the following questions:
• What is Strategic Innovation?
• How to enhance corporate creativity
• How to enhance an organization's innovation potential
• How to experiment with a new business model idea?
• How to commercialize a new business model?
• How to respond to competitors' strategic innovation?
• How to win employees' emotional commitment to a new strategy

Art der Leistungskontrolle und erlaubte Hilfsmittel

Class participation: 30%

Individual written exam (in-class, open book): 40%

Group project: 30%

You need to achieve a total of at least 50% in order to pass the class.

Please note further that missing more than 20% of classes will result in failing the whole course.

Additionally, please note that TURNITIN will be used in order to test all written coursework (e.g. seminar papers) for possible plagiarism.

Mindestanforderungen und Beurteilungsmaßstab

To work through the following questions:

What exactly is strategic innovation and why would I engage in it?
If I want to strategically innovate in my business, how can I do it?
I have come up with an idea – how do I know it works?
How do I know that my new business model not only works but will be profitable, too?
If somebody else discovers a new model in my industry, how should I respond to it?
How can I convince my organization (and win emotional commitment) for embarking on such a journey?


Lectures, cases, class discussions, in-class exercises


Please note: Further information on compulsory literature will be announced as soon as possible! This literature will contain teaching cases for which licensing fees must be paid. We demand that you hold us free from liability claims by copyright owners of case-based materials when attending our classes. To that end, we check whether you have legitimately acquired your teaching materials by the end of the second session. If you have not, we will unfortunately have to un-enroll you from the class.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mi 20.11.2019 14:07