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040085 SE Qualitative Research Methods (MA) (2026S)
Prüfungsimmanente Lehrveranstaltung
Labels
Zusammenfassung
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 09.02.2026 09:00 bis Di 17.02.2026 12:00
- Anmeldung von Di 24.02.2026 09:00 bis Mi 25.02.2026 12:00
- Abmeldung bis Mo 04.05.2026 23:59
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.
Gruppen
Gruppe 1
max. 24 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Montag 04.05. 09:45 - 14:45 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Dienstag 05.05. 09:45 - 14:45 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Montag 11.05. 09:45 - 14:45 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Dienstag 12.05. 09:45 - 14:45 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Art der Leistungskontrolle und erlaubte Hilfsmittel
The evaluation is structured as follows:
10% - Class participation
45% - Group presentation. Present and discuss an empirical article that employs qualitative research. Explain how the selected empirical paper has influenced the methodological decisions in your Master thesis. Provide a thorough analysis of the methodological choices in the article. The presentation will take place during the last day of the course. Groups will be announced on the first day of the course. Please select an empirical qualitative article from top tier academic journals (e.g. Academy of Management Journal, Administrative Science Quarterly, Journal of Consumer Research, Journal of International Business Studies, Journal of Management Studies, Organization Studies, Strategic Management Journal.)
45% - Provide a skeleton of the methodology chapter of your Master thesis. The skeleton should include all sections of the methodology chapter of your Master thesis together with a paragraph discussion of what you intend to discuss in each section. Length 4 pages, excluding references.
10% - Class participation
45% - Group presentation. Present and discuss an empirical article that employs qualitative research. Explain how the selected empirical paper has influenced the methodological decisions in your Master thesis. Provide a thorough analysis of the methodological choices in the article. The presentation will take place during the last day of the course. Groups will be announced on the first day of the course. Please select an empirical qualitative article from top tier academic journals (e.g. Academy of Management Journal, Administrative Science Quarterly, Journal of Consumer Research, Journal of International Business Studies, Journal of Management Studies, Organization Studies, Strategic Management Journal.)
45% - Provide a skeleton of the methodology chapter of your Master thesis. The skeleton should include all sections of the methodology chapter of your Master thesis together with a paragraph discussion of what you intend to discuss in each section. Length 4 pages, excluding references.
Mindestanforderungen und Beurteilungsmaßstab
- Students wishing to take this course must register via u:find/u:space (with points) during the registration period. The maximum number of participants is 24.- Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is May 4th. Students who decide to drop the course after this deadline will be graded with 5 (failed).It is absolutely essential that all registered students attend the first session on May 4th (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.Attendance is compulsory throughout the semester. Absence from two course units is possible. A course unit is a 90-minute session. Further absences will automatically result in a “fail” grade. Attendance is compulsory during assessment.Grading:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
Gruppe 2
max. 24 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Mittwoch 15.04. 10:00 - 17:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Mittwoch 22.04. 10:00 - 17:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Mittwoch 29.04. 10:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Art der Leistungskontrolle und erlaubte Hilfsmittel
The evaluation is structured as follows:
• Participation in class discussion (10% of the final grade)
• Group presentation (45%): Present and discuss an empirical article that employs qualitative research. Explain how the selected empirical paper has influenced the methodological decisions in your Master thesis. Provide a thorough analysis of the methodological choices in the article. The presentation will take place during the last day of the course. Groups will be announced on the first day of the course. Please select an empirical qualitative article from top tier academic journals (e.g. Academy of Management Journal, Administrative Science Quarterly, Journal of Consumer Research, Journal of International Business Studies, Journal of Management Studies, Organization Studies, Strategic Management Journal.)
• Skeleton of the Methodology Chapter of your Master Thesis (45%): The skeleton should include all sections of the methodology chapter of your Master thesis together with a paragraph discussion of what you intend to discuss in each section. Length 4 pages, excluding references.
• Participation in class discussion (10% of the final grade)
• Group presentation (45%): Present and discuss an empirical article that employs qualitative research. Explain how the selected empirical paper has influenced the methodological decisions in your Master thesis. Provide a thorough analysis of the methodological choices in the article. The presentation will take place during the last day of the course. Groups will be announced on the first day of the course. Please select an empirical qualitative article from top tier academic journals (e.g. Academy of Management Journal, Administrative Science Quarterly, Journal of Consumer Research, Journal of International Business Studies, Journal of Management Studies, Organization Studies, Strategic Management Journal.)
• Skeleton of the Methodology Chapter of your Master Thesis (45%): The skeleton should include all sections of the methodology chapter of your Master thesis together with a paragraph discussion of what you intend to discuss in each section. Length 4 pages, excluding references.
Mindestanforderungen und Beurteilungsmaßstab
Students wishing to take this course must register via u:find/u:space (with points) during the registration period. The maximum number of participants is 24.Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is 15th of April. Students who decide to drop the course after this deadline will be graded with 5 (failed).It is absolutely essential that all registered students attend the first session on the 15th of April (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.Attendance is compulsory throughout the semester. Absence from two course units is possible. A course unit is a 90-minute session. Further absences will automatically result in a “fail” grade. Attendance is compulsory during assessment.Grading:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Prüfungsstoff
class participation, class presentation and skeleton of the methodology chapter
Literatur
please see the Reading list on the syllabus
Zuordnung im Vorlesungsverzeichnis
VM0 Wahlpflicht
Letzte Änderung: Mo 27.07.2026 09:26
(1) Introduction to qualitative research, its uniqueness and theorising potential;
(2) Different types of qualitative research;
(3) Qualitative case study;
(4) Sampling in qualitative research;
(5) Qualitative interviewing;
(6) Focus Group research (if time permits);
(7) Qualitative data analysis;
(8) Criteriology in qualitative research.By the end of the course Master’s students are expected to:
1. Understand the role of qualitative research in academic research.
2. Define qualitative case study research; consider the theoretical objectives that case study research serves.
3. Understand that case study sampling involves multiple decisions: specify the units of analysis in case study research, select case study sampling strategies and sources of evidence.
4. Develop an understanding on how to collect data from conducting interviews and focus group research.
5. Understand the qualitative data analysis.
6. Understand different criteria for assessing the quality of qualitative research.
Each part of the course is based on an analysis and discussion of examples as well as relevant pre-readings.For more information please visit https://international-business.univie.ac.at/studies/master-courses/