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040167 VO Strategy (2017W)
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Attendance: This is a VOrlesung, so attandence is not mandatory.This course is blocked.This course is held in English.
Details
Sprache: Englisch
Prüfungstermine
Dienstag
12.12.2017
09:45 - 12:00
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
31.01.2018
13:15 - 15:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
15.03.2018
14:15 - 16:30
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch
09.05.2018
09:00 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Mittwoch
18.10.
15:00 - 18:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
24.10.
15:00 - 18:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch
25.10.
15:00 - 18:15
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Dienstag
31.10.
11:30 - 14:45
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
07.11.
11:30 - 14:45
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
14.11.
11:30 - 14:45
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
21.11.
11:30 - 14:45
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
Written closed form individual Final Exam (100%) at the end of the course. You need to achieve at least 51 points for a pass grade.
Note: additional registration for the exam is needed (via UNIVISonline). Details will be explained during the lecture.
Note: additional registration for the exam is needed (via UNIVISonline). Details will be explained during the lecture.
Mindestanforderungen und Beurteilungsmaßstab
1. To introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.
2. To provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firms strategy.
3. To provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.
2. To provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firms strategy.
3. To provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.
Prüfungsstoff
Material covered during the course of the lecture
Literatur
The course is primarily based on the book of Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition).
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:28
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.What is Strategy?
Strategic Goals, Values, Performance Analysis
Industry Analysis; Five Forces Framework
Competitive Analysis; Segmentation and Strategic Groups
Analyzing and Developing Internal Resources and Capabilities; Value Chains
Strategic Planning; Organizational Design
The Industry Life Cycle; Managing Organizational Strategic Change
Managing Innovation: To Lead or to Follow?
Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance
External Growth Strategies: Mergers, Acquisitions, and Alliances
Globalization and Multinational Strategies
New Trends in Strategic Management