Universität Wien
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040192 VO ABWL Marketing I (2018S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

The STEOP Phase has to be successfully completed.

To access the course material (i.e. ppt slides), please register directly on Moodle (https://moodle.univie.ac.at/course/view.php?id=73074) using your u:account.

1st exam date: Wednesday, 20.06.2018, 10:00, HS 1 and HS 14

2nd exam date: Wednesday, 26.09.2018, 10:00, HS 1

3rd exam date: tba (mid of winter term 2018/19)

4th exam date: tba (end of winter term 2018/19)

http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-18/#c642995

Moodle

Details

Sprache: Englisch

Prüfungstermine

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Dienstag 06.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 13.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 14.03. 11:30 - 13:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Dienstag 20.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 17.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 18.04. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 08.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 15.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 29.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 05.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 12.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 19.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.

Art der Leistungskontrolle und erlaubte Hilfsmittel

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the schedule table) and material covered in the lectures.

Exam Format:
The exam takes 60 minutes and comprises 50 single-choice questions.

Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.

No material other than a dictonary may be used in the exam.

Mindestanforderungen und Beurteilungsmaßstab

Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.

Prüfungsstoff

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.

Literatur

The required text is Jobber & Ellis-Chadwik, D. (2016): Principles and Practice of Marketing, 8th edition, McGraw-Hill (ISBN-13: 978-0077174149). Students who already own the 7th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 7 to 8, please double check).

This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Sa 21.02.2026 00:10