Universität Wien

040192 SE Bachelorseminar (inkl. Bachelorarbeit) (2022W)

8.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
VOR-ORT

Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 24 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Donnerstag 06.10. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 13.10. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 10.11. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 17.11. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 24.11. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 01.12. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 15.12. 15:00 - 18:00 Digital

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

In this course, students are expected to plan and elaborate on a research project – their bachelor’s thesis. Students will get an understanding of the stages that must be accomplished as part of a research process (e.g., literature search and review, theory building, and empirical framework) as well as the necessary skills to perform scientific research (e.g., creative thinking, academic writing, etc).
This course will cover the following topics:
- Formulating a research question
- Critically reviewing the literature
- Research philosophies and approaches
- Formulating the research design
It should be preferentially in consumer behavior (e.g., creativity, emotions, consumer psychology, hedonic consumption, colors, innovation, luxury, biases, etc.). Students can also propose a topic outside this field, but it requires approval from the course instructor.
This course is composed of two parts:
Theoretical: lectures on how to elaborate a thesis and research best practices in marketing;
Practical: group presentations (Students will work in groups (2 students) on their projects. All group members are expected to present.
more information:
https://marketing.univie.ac.at/studium/bachelor/lvs-im-wintersemester/

Art der Leistungskontrolle und erlaubte Hilfsmittel

The evaluation criteria of the seminar are as follows:
• Presentation: 30%
• Participation: 10%
• Written bachelor’s thesis: 60%
Presentation: Students will be graded as a group (exceptionally, grades can vary in case of significant discrepancies during the presentation).
Written report: Students will be graded as a group (exceptionally, grades may differ; such as when peers provide extraordinarily high or low feedback on a specific student).
• The full thesis should include the following parts: introduction, theoretical background, hypothesis development, proposed methodology, discussion (i.e., theoretical contribution, expected results, possible managerial implications), and conclusion.
Participation: Grades will be based on the quality and quantity of students’ interventions. Students are encouraged to participate regularly and actively in their colleagues’ presentations.

Mindestanforderungen und Beurteilungsmaßstab

The final grade is determined as follows:
≥ 80%: 1
≥ 70%: 2
≥ 60%: 3
≥ 50%: 4
< 50%: 5 (fail)

Prüfungsstoff

Students are provided with course materials (lectures). Students are encouraged to read or consult the proposed literature.

Literatur

Sauders M., Philip Lewis P., Thornhill A. (2009) Research methods for business students - 5th edition, Pearson Education Limited

Malhotra N. (2010) Marketing Research . An Applied Orientation – 6th edition, Pearson

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Do 11.05.2023 11:27