040252 KU Marketing Kommunikation 1 (MA) (2022S)
Prüfungsimmanente Lehrveranstaltung
Labels
GEMISCHT
Zusammenfassung
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 07.02.2022 09:00 bis Mo 21.02.2022 23:59
- Anmeldung von Do 24.02.2022 09:00 bis Fr 25.02.2022 23:59
- Abmeldung bis Mo 14.03.2022 23:59
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.
Gruppen
Gruppe 1
Zielgruppe:Studierende des Majors/Minors Marketing und Internationales Marketing ( Studienplan 2016)
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Both the course and the exams are in English. Students wishing to take this course must register via u:space during the registration period. The maximum number of participants is 50. The course classes take place in the virtual room.
Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14. Students who decide to drop the course after this deadline will be graded with 5 (failed).Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Students should also regularly check our homepage for any changes in dates/times or locations.
Donnerstag
03.03.
13:15 - 14:45
Digital
Donnerstag
10.03.
13:15 - 14:45
Digital
Donnerstag
17.03.
13:15 - 14:45
Digital
Donnerstag
24.03.
13:15 - 14:45
Digital
Donnerstag
31.03.
13:15 - 14:45
Digital
Donnerstag
07.04.
13:15 - 14:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
28.04.
13:15 - 14:45
Digital
Donnerstag
05.05.
13:15 - 14:45
Digital
Donnerstag
12.05.
13:15 - 14:45
Digital
Donnerstag
19.05.
13:15 - 14:45
Digital
Donnerstag
02.06.
13:15 - 14:45
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Mindestanforderungen und Beurteilungsmaßstab
The grading system looks as follows:
0 to 49% - grade 5
50 to 59% - grade 4
60 to 69% - grade 3
70 to 79% - grade 2
80 to 100% - grade 1
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
0 to 49% - grade 5
50 to 59% - grade 4
60 to 69% - grade 3
70 to 79% - grade 2
80 to 100% - grade 1
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Gruppe 2
Zielgruppe:Studierende des Majors/Minors Marketing und Internationales Marketing ( Studienplan 2016)
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Both the course and the exams are in English. Students wishing to take this course must register via u:space during the registration period. The maximum number of participants is 50. The course classes take place in the virtual room.
Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14. Students who decide to drop the course after this deadline will be graded with 5 (failed).Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Students should also regularly check our homepage for any changes in dates/times or locations.
Donnerstag
03.03.
13:15 - 14:45
Digital
Donnerstag
10.03.
13:15 - 14:45
Digital
Donnerstag
17.03.
13:15 - 14:45
Digital
Donnerstag
24.03.
13:15 - 14:45
Digital
Donnerstag
31.03.
13:15 - 14:45
Digital
Donnerstag
07.04.
13:15 - 14:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
28.04.
13:15 - 14:45
Digital
Donnerstag
05.05.
13:15 - 14:45
Digital
Donnerstag
12.05.
13:15 - 14:45
Digital
Donnerstag
19.05.
13:15 - 14:45
Digital
Donnerstag
02.06.
13:15 - 14:45
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Mindestanforderungen und Beurteilungsmaßstab
The grading system looks as follows: 0 to 49% - grade 550 to 59% - grade 460 to 69% - grade 370 to 79% - grade 280 to 100% - grade 1Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The course seeks to critically study key concepts and theories associated with marketing communications. Also, it aims to present the variety of ways in which organisations use marketing communications, as well as the reasons behind marketing communications activities. Practical examples and main topics of scientific publications complement the theoretical background.Please find more information on the homepage: https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the course will be assessed as follows:• 2 pop-up quizzes: 20 Points• Midterm Exam : 35 Points (on-site)• Final Exam: 45 Points (on-site)Each pop-up quiz will consist of 10 multiple choice questions. The Midterm Exam will consist of 30 multiple choice questions. The questions will be scored as follows: correct answer = 1, no answer = 0. The final exam will contain three essay-type questions, all of which need to be answered. Both the midterm exam and the final exam will be based on the textbooks, additional readings and material covered in the various sessions.
Prüfungsstoff
- textbook- additional readings - material covered in class
Literatur
Required textbook:
Fill, C., Turnbull, S. (2019): Marketing Communications: touchpoints, sharing and disruption, 8th ed., Pearson Education.Reading List:
In addition to the text books, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Fill, C., Turnbull, S. (2019): Marketing Communications: touchpoints, sharing and disruption, 8th ed., Pearson Education.Reading List:
In addition to the text books, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Do 11.05.2023 11:27