040277 VO Strategy (2019S)
Labels
This course is blocked.
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
Details
Sprache: Englisch
Prüfungstermine
Freitag
28.06.2019
13:15 - 15:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag
27.09.2019
15:00 - 17:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Freitag
15.11.2019
13:15 - 15:15
Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Mittwoch
18.12.2019
15:00 - 16:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Freitag
03.05.
13:15 - 15:45
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Freitag
10.05.
13:15 - 15:45
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Freitag
17.05.
13:15 - 15:45
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Freitag
24.05.
13:15 - 15:45
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Freitag
31.05.
13:15 - 15:45
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag
07.06.
13:15 - 16:30
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag
14.06.
13:15 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
Written closed form individual Final Exam (100%) at the end of the course.
Note: additional registration for the exam is needed (via u:space). Details will be explained during the lecture.
Note: additional registration for the exam is needed (via u:space). Details will be explained during the lecture.
Mindestanforderungen und Beurteilungsmaßstab
You need to achieve at least 50% at the Final Exam to pass this course.
Prüfungsstoff
- Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition).
- Basic concepts from topic-related journal articles (summaries are provided)
- Basic concepts from topic-related journal articles (summaries are provided)
Literatur
The course is primarily based on the book of Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition). Additionally, business cases or related journal articles can be used to illustrate more clearly the basic concepts discussed in Grant (2013).
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:29
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.What is Strategy?
Strategic Goals, Values, Performance Analysis
Industry Analysis; Five Forces Framework
Competitive Analysis; Segmentation and Strategic Groups
Analyzing and Developing Internal Resources and Capabilities; Value Chains
Strategic Planning; Organizational Design
The Industry Life Cycle; Managing Organizational Strategic Change
Managing Innovation: To Lead or to Follow?
Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance
External Growth Strategies: Mergers, Acquisitions, and Alliances
Globalization and Multinational Strategies
New Trends in Strategic ManagementThis course wants to
1. introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.
2. provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firms strategy.
3. provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.