Universität Wien

040354 KU European Dimension of International Business (BA) (2026S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 52 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

The kick-off session of the course is taking place on 4 March 2026. Participation in this session is mandatory.
If you cannot attend for a valid reason, please inform me at least two days in advance or, in case of sudden illness, no later than one day after the session.

  • Mittwoch 04.03. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 11.03. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 18.03. 15:00 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 22.04. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 22.04. 16:45 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 29.04. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 29.04. 16:45 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 06.05. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 06.05. 16:45 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 20.05. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 20.05. 16:45 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 27.05. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 27.05. 16:45 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 10.06. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 17.06. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course was initiated within the Jean Monnet Programme with the support of the European Commission.

The goal of this elective course is to deepen the students’ understanding of the role of environment in organizational decision-making with specific application to the case of EU. EU-wide institutional initiatives create and constantly alter the “rules of the game” for the European businesses. Thus, the main question of the course is “What were / are / will be the benefits and challenges of the European integration for business?”

Throughout the course the students are expected to develop theory-based skills in evaluating the opportunities and threats in the complex multicultural environments of international firms, in analysing the resources of firms, and in bringing up the solutions in the form of the international competitive strategies. All these aspects of firms functioning are going to be presented and discussed in their connection to the field of EU Business and Economic Studies.

The core feature of this course is a strong focus on the link between theoretical concepts learnt during the lectures and their practical applications in the real-world environments by real firms. To highlight this link, the theoretical concepts are being consistently explained using the multiple examples of the EU companies currently operating in the global environment.

Even more importantly, during the course the students are supposed to work in small groups on the business cases illustrating the challenges and opportunities related to the specifics of the EU environment, governance structures of the EU firms, their internationalization strategies, and innovation trends. Working through the histories of internationally well-known EU companies, analysing the reasons for their failures and successes, students can use their knowledge to test the applicability of theoretical concepts and come with viable and scientifically based solutions for the future.

More information here: https://international-business.univie.ac.at/studies/bachelor-courses/

Art der Leistungskontrolle und erlaubte Hilfsmittel

The evaluation is structured as follows:
• Participation and feedback (15% of final grade)
• In-Class Assignments (40%)
• Final exam (45%)

The course is delivered primarily through lectures and discussions of the specific sub-topics as well as the discussion of selected business cases. Each student is strongly encouraged to participate in the class discussions.

Classroom participation, both during lectures and seminars, is an important part of evaluation. A suggestion to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic is to be made.

Mindestanforderungen und Beurteilungsmaßstab

A minimum of 51 percent of the points needs to be attained overall to pass the course. The grading system is as follows:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14th. Students who decide to drop the course after this deadline will be graded with 5 (failed).

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times or way of connecting online.

Prüfungsstoff

Lecture Slides, relevant readings, and supplementary materials are to be provided on Moodle before each lecture.

For some sessions, students may be asked to read the selected case studies/policy documents prior to the class. The materials will be provided for reading in advance.
Exam covers all topics discussed in class.

Literatur

Main Readings:
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.

CLARKE, T., & CHANLAT, J. F. (2009). European Corporate Governance: readings and perspectives. London: Routledge.

MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.

PENG, M. W. (2014). Global strategic management. Third edition, International edition. South-Western Cengage Learning.

SOMERS, F. (2019) European Business Environment. Taylor & Francis.

SOMERS, F., DAVIS-OST, K., FRENCKEN, J. and HEUTEN, E. (2019). European Competition. Taylor & Francis.

SUDER, G., & LINDEQUE, J. (2018). Doing Business in Europe. Third Edition. SAGE

Additional Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.

DAFT, R. L. (2016). Organization theory & design. Boston, MA Cengage Learning

Other Materials:
Other class materials such as lecture slides and handouts are to be made available before the actual start of the classes / particular sessions.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 27.07.2026 09:26