Universität Wien FIND

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040474 SE IM: Global Corporate Strategy - Internationale Unternehmensführung (2016W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

With the geographic dispersal of economic activities around the world, the fields of international business and strategic management have begun to find common ground, particularly as researchers increasingly focus on the development and management of global strategy. In connection with the parallel stream of international management research, this seminar aims to provide students to have insights on strategic thinking and action in an international context. It needs basic frameworks for understanding international strategic thinking. Accordingly the seminar syllabus presents research topics, extending from the strategic positioning to strategy implementation, from macro- to micro-level perspective in a hierarchy. On completion of this course, the students will be able to assess the internationalization potential of different markets, to identify sources of competitive advantage in international strategy through both global sourcing and exploitation of local factors, to distinguish between four main types of international strategy and to assess the relative merits of different market entry modes, and to have an understanding of how to manage global systems.

An/Abmeldung

Details

max. 24 Teilnehmer*innen
Sprache: Deutsch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Montag 03.10. 08:00 - 09:30 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock (Vorbesprechung)
Mittwoch 25.01. 09:45 - 13:00 Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag 26.01. 09:45 - 14:45 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 27.01. 09:45 - 16:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Montag 30.01. 09:45 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 31.01. 09:45 - 16:30 Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This course is concerned with the different strategy concepts and their applications to the multinational corporation (MNC). In the first part, the models of Porter, Mintzberg, Rumelt, Miles & Snow, Miller & Friesen, the resource-based view (Wernerfelt, Barney, Peteraf, Grant), the models of Teece and Bartlett & Ghoshal are discussed. In the second part, the major strategic options of the MNC, such as global vs. regional strategies, outsourcing and offshoring strategies, diversification strategies and diversification strategies and capital structure of MNCs are discussed.
This course consists of lectures and paper and case study discussions.

Art der Leistungskontrolle und erlaubte Hilfsmittel

The final scores shall be calculated as follows;
Seminar paper 60 %
Seminar Presentation 20 %
Participation in Public Lectures 10 %
Class participation 10 %

Mindestanforderungen und Beurteilungsmaßstab

Prüfungsstoff

Literatur

Buckley, J.B., Lessard, D.R. (2005) Regaining the Edge for International Business Research, Journal of International Business Studies, 36(6), 595-599.
Lessard, D.R. (2003) Frameworks for Global Strategic Analysis, Journal of Strategic Management Education, 1(1), 81-92.
Bartlett, C.A., Ghoshal, S. (1991), Global Strategic Management: Impact on the New Frontiers of Strategy Research, Strategic Management Journal, 12(Special Issue on Global Strategy), 5-16.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:29