Universität Wien FIND

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Vor-Ort-Lehre und Umstellung auf Online-Prüfungen) erforderlich sein. Melden Sie sich für Lehrveranstaltungen/Prüfungen über u:space an, informieren Sie sich über den aktuellen Stand auf u:find und auf der Lernplattform moodle. ACHTUNG: Lehrveranstaltungen, bei denen zumindest eine Einheit vor Ort stattfindet, werden in u:find momentan mit "vor Ort" gekennzeichnet.

Regelungen zum Lehrbetrieb vor Ort inkl. Eintrittstests finden Sie unter https://studieren.univie.ac.at/info.

040562 KU International Marketing Research 2 (MA) (2020S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

Students taking this course must have already successfully completed the Data Analysis for Marketing Decisions course.

It is absolutely essential that all registered students attend the first session on March 2nd, 2020 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, etc.)

Erasmus students must have successfully completed a marketing research course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 8th, 2020.



Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first serve").


max. 50 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Montag 02.03. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 09.03. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 16.03. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 23.03. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 30.03. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 20.04. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 27.04. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 04.05. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 11.05. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 11.05. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 18.05. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 25.05. 08:00 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Montag 25.05. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Montag 15.06. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock


Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to develop critical skills for the analysis and interpretation of international marketing research data. It builds directly on the knowledge gained from the International Marketing Research 1 course and highlights measurement and sampling data analysis issues in an international research setting.

The course involves a combination of formal lectures and workshop sessions, placing particular emphasis on student participation.

UPDATE 12.03.2020: due to the current situation following steps have been taken: we have scheduled additional slots in May to make up for missed sessions; session slides as well as videos will be provided on Moodle
UPDATE 19.03.2020 regular Q&A sessions via BigBlueButton
UPDATE 20.04.2020: The group presentations will take place online via BigBlueButton on May 25th (as originally announced): groups 1-3 will present at 10:00am; groups 4-6 at 14:00pm via BigBlueButton. The final exam will take place online via Moodle on June 15th at 9:45 (as originally announced).

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
Class Participation 10%
Group Project 45%
Final Exam 45%

No material other than a dictonary may be used in the final exam.

UPDATE 20.04.2020: The final exam will only contain essay questions. More details will follow closer to the date.

Mindestanforderungen und Beurteilungsmaßstab

As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.

In total, a minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.


The group project will be tackled in groups of 3-5 students and will involve the preparation and presentation of a Research Report (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group.

The final exam will last 60 minutes will be based on the textbooks, additional readings and material covered in the lectures (including case studies).
UPDATE 20.04.2020: The material covered in the provided videos on Moodle is examinable.


Textbooks (also used in the International Marketing Research 1 course):
Craig S.C. and Douglas S.P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN 0-470-01095-9)

Babin, B.J. and Zikmund, W.G. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529).

Reading List:
In addition to the text books, a list of selected journal articles is used to support students' understanding for research in International Marketing. These papers are examinable. The list can be found on moodle.

Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:19