Universität Wien FIND

040621 SE IM: International Market Entry Decision (2015W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Windsperger, Moodle
2 Jell-Ojobor, Moodle

An/Abmeldung

Gruppen

Gruppe 1

max. 24 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Freitag 09.10. 11:30 - 13:00 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 07.01. 09:45 - 13:00 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 07.01. 13:15 - 14:45 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 07.01. 15:00 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 07.01. 16:45 - 18:15 Studierzone
Freitag 08.01. 09:45 - 18:15 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Samstag 09.01. 09:45 - 18:15 Studierzone

Ziele, Inhalte und Methode der Lehrveranstaltung

The seminar gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Gruppe 2

International Strategy and Organization - International Market Entry Decision
Die Lehrzeiten folgen!

max. 24 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Donnerstag 05.11. 11:30 - 13:00 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag 10.12. 15:00 - 16:30 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 10.12. 16:45 - 18:15 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 14.01. 09:45 - 13:00 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 14.01. 13:15 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag 15.01. 09:45 - 14:45 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 21.01. 09:45 - 13:00 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 21.01. 13:15 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag 22.01. 09:45 - 14:45 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions as well as market entry of SMEs and start-ups. This module will consist of seminar presentations.

Information

Art der Leistungskontrolle und erlaubte Hilfsmittel

Evaluation
The requirements are the following: Each student has to write and present a research paper.

GUIDELINES
Here are some rules for the structure of the paper:
The heart of your paper should be
(1) to summarize and criticize the literature and
(2) to discuss the practical consequences of the research results for international management.

The final scores shall be calculated as follows;
Seminar paper 60 %
Seminar Presentation 20%
Participation in Public Lectures
and Class participation 20 %

Mindestanforderungen und Beurteilungsmaßstab

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

Prüfungsstoff

1. Research paper presentation
2. Public lectures – (http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Literatur

L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mi 05.06.2019 00:12