Universität Wien

040824 VK EC GCM: Market Entry Strategies (VK) (2018S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 60 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Dienstag 06.03. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 13.03. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 20.03. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 10.04. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 10.04. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 17.04. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 24.04. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 24.04. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 08.05. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 08.05. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 15.05. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 15.05. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 29.05. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 05.06. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 05.06. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 12.06. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This course is concerned with the market entry decision of firms. It gives an overview of the theoretical approaches to the issues of selection of an appropriate market entry mode by a firm. Such fundamental questions as where, when, and how to enter a foreign market are discussed within the course. The theoretical foundation and the empirical applications of the following market entry modes are discussed: direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, FDI (brownfield investments, greenfield investments, etc.) as well as mergers & acquisitions.
Moreover, the specific focus of the course is on the most pressing issues faced by international firms, including the decisions about outsourcing and offshoring, as well as the challenges of balancing the interests of multiple groups of stakeholders and the role of Corporate Social Responsibility it this process.
In all discussions the students are encouraged to think about the complexity of cultural and political environments encountered by firms in the course of their global expansion.
The core feature of this course is a strong focus on the link between theoretical concepts learnt during the lectures and their practical applications in the real world environments by real firms. In order to highlight this link, the theoretical concepts are being consistently explained using the multiple examples of international firms currently operating in the global environment. Even more importantly, during the course the students are supposed to work in small groups on the business cases illustrating the challenges and opportunities related to the market entry decisions of the international firms. Working through the histories of internationally well-known companies, analyzing the reasons for their failures and successes, students can use their knowledge in order to test the applicability of theoretical concepts and come with viable and scientifically-based solutions for the future.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Grading Formula
10% - Attendance and Participation
15% - In-class Assignments
25% - Business Case Analysis
50% - Final Exam
(closed books, written form, open-end questions, extended analysis with examples)

Mindestanforderungen und Beurteilungsmaßstab

By the end of the course the students are expected to be able to evaluate the advantages and drawbacks related to different modes of market entry. They should be able to provide a coherent proposition for the specific firm in terms of which country / region, when and how it should enter in order to build and utilize its competitive advantage.
Y Students need over 50% of the score for the Final Exam in order to get a positive overall grade for the course.
 Minimum attendance requirement - 75% of classes.

Prüfungsstoff

Literatur

Required Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.

Additional Readings:

WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.

Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:29