Universität Wien

040824 VK EC GCM: Market Entry Strategies (VK) (2018W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 60 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Mittwoch 03.10. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 03.10. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 10.10. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 10.10. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 17.10. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 17.10. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 24.10. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 24.10. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 31.10. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 31.10. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 07.11. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 07.11. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 14.11. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 14.11. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 21.11. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 21.11. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 28.11. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 28.11. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 05.12. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 05.12. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 12.12. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 12.12. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 09.01. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 09.01. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 16.01. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 16.01. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 23.01. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 23.01. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 30.01. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 30.01. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This course is concerned with the market entry decision of firms. It gives an overview of the theoretical approaches to the issues of selection of an appropriate market entry mode by a firm. Such fundamental questions as where, when, and how to enter a foreign market are discussed within the course. The theoretical foundation and the empirical applications of the following market entry modes are discussed: direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, FDI (brownfield investments, greenfield investments, etc.) as well as mergers & acquisitions.
Moreover, the specific focus of the course is on the most pressing issues faced by international firms, including the decisions about outsourcing and offshoring, as well as the challenges of balancing the interests of multiple groups of stakeholders and the role of Corporate Social Responsibility it this process.
In all discussions the students are encouraged to think about the complexity of cultural and political environments encountered by firms in the course of their global expansion.
As a result, by the end of the course the students are expected to be able to evaluate the advantages and drawbacks related to different modes of market entry. They should be able to provide a coherent proposition for the specific firm in terms of which country / region, when and how it should enter in order to build and utilize its competitive advantage.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Grading Formula
25% - Participation and in-class assignments
25% - Business Case Analysis
50% - Final Exam
(closed books, written form, open-end questions, extended analysis with examples)

Mindestanforderungen und Beurteilungsmaßstab

Students need over 50% of the score for the Final Exam in order to get a positive overall grade for the course.
Minimum attendance requirement - 75% of classes.

Prüfungsstoff

Required Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.

Literatur

Additional Readings:

WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.

Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:29