040824 VK EC GCM: Market Entry Strategies (VK) (2021S)
- Anmeldung von Do 11.02.2021 09:00 bis Mo 22.02.2021 12:00
- Abmeldung bis Mi 31.03.2021 23:59
Termine (iCal) - nächster Termin ist mit N markiert
Attendance of the first webinar on 1.03.2021 is mandatory.
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
Each student is strongly encouraged to participate in online discussions. Attendance is registered via an online tool and the participation is evaluated through the public chat function in the webinar tool. The participation is an important part of evaluation.
Students are strongly advised to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic.
The overall level of students' knowledge is tested at an open-questions essay-form exam taking part at the end of the semester.
Mindestanforderungen und Beurteilungsmaßstab
25% - Home Assignments
30% - Case Study
30% - Final Exam
The webinars are always organised at the times scheduled for the regular classes. The attendance and participation in the webinars are mandatory and evaluated via the tools integrated in Moodle.
Technical problems can be taken into account, but only if they are timely communicated to the instructor and if all effort is exerted on the side of the student to resolve the issue.The requirements for the assignments are going to be discussed in detail during the first session.
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.
MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.Additional Readings:
WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.