Universität Wien FIND

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Vor-Ort-Lehre und Umstellung auf Online-Prüfungen) erforderlich sein. Melden Sie sich für Lehrveranstaltungen/Prüfungen über u:space an, informieren Sie sich über den aktuellen Stand auf u:find und auf der Lernplattform moodle. ACHTUNG: Lehrveranstaltungen, bei denen zumindest eine Einheit vor Ort stattfindet, werden in u:find momentan mit "vor Ort" gekennzeichnet.

Regelungen zum Lehrbetrieb vor Ort inkl. Eintrittstests finden Sie unter https://studieren.univie.ac.at/info.

040824 VK EC GCM: Market Entry Strategies (VK) (2021S)

European Dimension

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

service email address: opim.bda@univie.ac.at
Mo 10.05. 15:00-18:15 Digital



max. 50 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Attendance of the first webinar on 1.03.2021 is mandatory.

Montag 01.03. 15:00 - 16:30 Digital
Montag 08.03. 15:00 - 18:15 Digital
Montag 15.03. 15:00 - 18:15 Digital
Montag 22.03. 15:00 - 18:15 Digital
Montag 12.04. 15:00 - 18:15 Digital
Montag 19.04. 15:00 - 18:15 Digital
Montag 26.04. 15:00 - 18:15 Digital
Montag 17.05. 15:00 - 18:15 Digital
Montag 14.06. 15:00 - 18:15 Digital
Montag 21.06. 15:00 - 16:30 Digital
Hybride Lehre
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock


Ziele, Inhalte und Methode der Lehrveranstaltung

The course is offered under the financing of the European Jean Monnet Program within the framework of the Jean Monnet Module "International Business - Strategies for Integrated Europe" (620581-EPP-1-2020-1-AT-EPPJMO-MODULE).

The course is concerned with the market entry decision of firms. In particular, such fundamental questions as where, when, and how to enter a foreign market become the focal points in the theoretical discussion.
The theoretical foundation and the empirical applications of the following market entry modes are discussed within the course: direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, FDI (brownfield investments,
greenfield investments, etc.) as well as mergers & acquisitions.

For this specific course this theoretical frame is complimented by the strong orientation towards the policies and practices implemented by the companies in the EU.
Thus, we will discuss the most pressing issues faced by international firms in the EU, including the decisions about outsourcing and offshoring, as well as the challenges of balancing the interests of multiple groups of stakeholders and the role of Corporate Social Responsibility it this process.
In all discussions the students are encouraged to think about the complexity of cultural and political environments in encountered by the European firms in the process of their regional and global expansion.
As a result, by the end of the course the students are expected to be able to evaluate the advantages and drawbacks related to different modes of market entry. They should be able to provide a coherent proposition for the European firms in terms of which country / region, when and how they should enter in order to build and utilise their competitive advantage.

Art der Leistungskontrolle und erlaubte Hilfsmittel

The course is delivered primarily through online lectures and online team-based presentations.
Each student is strongly encouraged to participate in online discussions. Attendance is registered via an online tool and the participation is evaluated through the public chat function in the webinar tool. The participation is an important part of evaluation.
Students are strongly advised to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic.
The overall level of students' knowledge is tested at an open-questions essay-form exam taking part at the end of the semester.

Mindestanforderungen und Beurteilungsmaßstab

15% - Participation in in-class sessions and webinars
25% - Home Assignments
30% - Case Study
30% - Final Exam
The webinars are always organised at the times scheduled for the regular classes. The attendance and participation in the webinars are mandatory and evaluated via the tools integrated in Moodle.
Technical problems can be taken into account, but only if they are timely communicated to the instructor and if all effort is exerted on the side of the student to resolve the issue.

The requirements for the assignments are going to be discussed in detail during the first session.



Required Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.
MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.

Additional Readings:
WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.

Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mi 21.04.2021 11:25