Universität Wien

040921 VK IM: International Market Entry Decision (2016S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Organization of the Course
1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)
2. Literature discussion
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 70 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Donnerstag 17.03. 16:45 - 20:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 15.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 15.04. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 22.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 22.04. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 29.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 29.04. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 06.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 06.05. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 19.05. 16:45 - 20:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 20.05. 09:45 - 11:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 20.05. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 27.05. 09:45 - 11:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 27.05. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 27.05. 13:15 - 14:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 03.06. 09:45 - 11:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 03.06. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 10.06. 09:45 - 11:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 10.06. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 17.06. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 24.06. 09:45 - 11:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 24.06. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 30.09. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content

(1) Contingency Theory and Transaction Cost Theory of Market Entry Modes
(2) Resource-based Theory, Institutional Theory of ME and Hierarchical Mode of Market Entry
(3) Culture and Choice of Market Entry
(4) Exporting and Export Intermediaries
(5) Ownership and Control under different Market Entry Modes
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment
(7) Non-Equity Modes of Market Entry
(8) Market Entry and Strategy
(9) Choice of Market Entry and Sequential Entry
(10) Choice of Market Entry of Manufacturing and Service Firms
(11) Choice of Market Entry of SMEs, Start-ups and Born-Global Firms
(12) Market Entry in Transition Economies and Market Exit Decision

Art der Leistungskontrolle und erlaubte Hilfsmittel

Evaluation - Total points (100)
a. 6 individual summaries from 6 different topics (30). The relevant articles are published on the elearning platform: MOODLE.
The summary must include:
1. Summary of the author’s arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).
b. Active participation in the class and the public lectures (20).
MINIMUM attendance: 75 %
c. Exam (50) – minimum 40 %!

Mindestanforderungen und Beurteilungsmaßstab

Prüfungsstoff

This module will consist of lectures, literature discussion and presentations

Literatur

Introductory Literature
L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:29