124821 SE Cultural and Media Studies Seminar (MA) (2025W)
Mediated Minds: Culture, Cognition, and Media Influence
Prüfungsimmanente Lehrveranstaltung
Labels
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 08.09.2025 00:00 bis Mo 22.09.2025 12:00
- Abmeldung bis Fr 31.10.2025 23:59
Details
max. 10 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Freitag 10.10. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 17.10. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 24.10. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 31.10. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 07.11. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 14.11. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 21.11. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 28.11. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 05.12. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- N Freitag 12.12. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 19.12. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 09.01. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 16.01. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
- Freitag 23.01. 16:15 - 17:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
1) Class participation (10%)
In class: active participation; discussions in small groups; Kahoot Quizzes.
After class: weekly readings (+ notes); 4 weekly tasks (in the form of forum posts on Moodle) based on readings & what has been discussed in class.2) Visit to MediaLab & Eye-tracking Test (10%)
Students will participate in a guided visit to the MediaLab, where they will complete an eye-tracking test to explore how visual stimuli influence media perception.3) Reflective Essay (10%)
This task is based on your MediaLab visit, including a critical analysis of the survey completed during the session.4) CMS Research Project (50%)
This research project invites you to apply key media and communication theories discussed in the course — such as Social Cognitive Theory, Cultivation Theory, Scene Perception Theory, and Media Priming — to a media source of your choice. Your task is to critically examine how the selected source influences audience perceptions, attitudes, and behaviors, particularly in relation to stereotypes, cultural norms, and diversity representation (e.g., race, ethnicity, gender, sexual orientation, body inclusivity). You are encouraged to choose a source that resonates with current media trends or cultural debates (e.g., a TV show, film, social media campaign, advertisement, influencer channel, etc.). In addition to textual analysis, you will also investigate social media engagement to explore how audience reactions reflect, challenge, or amplify the media’s messages.
In addition, this seminar supports academic skill development across degree levels:
• BA students will receive guidance in formulating relevant, focused research questions suitable for BA-level work. They will be encouraged to apply core theoretical frameworks and basic methodological tools introduced during the course to design research-informed analyses of media phenomena. This process also aims to help students identify possible themes for their future BA theses.
• MA students are expected to demonstrate greater autonomy by critically engaging with scholarly texts and applying advanced theoretical and methodological knowledge. Their work should reflect the ability to synthesize diverse perspectives and propose more complex, original research projects. This seminar can serve as a foundation for developing topics and competences for MA thesis work, including methodological design, analytical depth, and argumentation.5) Poster Presentation (20%)
Note: The poster presentation sessions function as research conferences, where you present your findings and engage in discussions with your peers.
In class: active participation; discussions in small groups; Kahoot Quizzes.
After class: weekly readings (+ notes); 4 weekly tasks (in the form of forum posts on Moodle) based on readings & what has been discussed in class.2) Visit to MediaLab & Eye-tracking Test (10%)
Students will participate in a guided visit to the MediaLab, where they will complete an eye-tracking test to explore how visual stimuli influence media perception.3) Reflective Essay (10%)
This task is based on your MediaLab visit, including a critical analysis of the survey completed during the session.4) CMS Research Project (50%)
This research project invites you to apply key media and communication theories discussed in the course — such as Social Cognitive Theory, Cultivation Theory, Scene Perception Theory, and Media Priming — to a media source of your choice. Your task is to critically examine how the selected source influences audience perceptions, attitudes, and behaviors, particularly in relation to stereotypes, cultural norms, and diversity representation (e.g., race, ethnicity, gender, sexual orientation, body inclusivity). You are encouraged to choose a source that resonates with current media trends or cultural debates (e.g., a TV show, film, social media campaign, advertisement, influencer channel, etc.). In addition to textual analysis, you will also investigate social media engagement to explore how audience reactions reflect, challenge, or amplify the media’s messages.
In addition, this seminar supports academic skill development across degree levels:
• BA students will receive guidance in formulating relevant, focused research questions suitable for BA-level work. They will be encouraged to apply core theoretical frameworks and basic methodological tools introduced during the course to design research-informed analyses of media phenomena. This process also aims to help students identify possible themes for their future BA theses.
• MA students are expected to demonstrate greater autonomy by critically engaging with scholarly texts and applying advanced theoretical and methodological knowledge. Their work should reflect the ability to synthesize diverse perspectives and propose more complex, original research projects. This seminar can serve as a foundation for developing topics and competences for MA thesis work, including methodological design, analytical depth, and argumentation.5) Poster Presentation (20%)
Note: The poster presentation sessions function as research conferences, where you present your findings and engage in discussions with your peers.
Mindestanforderungen und Beurteilungsmaßstab
Attendance Requirements:Due to the highly interactive and practice-oriented structure of this seminar, regular attendance is essential. Weekly sessions include collaborative activities, guided discussions, group presentations, and practical components such as eye-tracking sessions at the MediaLab and social media analytics workshops. These are not replicated independently, as they rely on peer interaction, real-time feedback, and cumulative skill-building.Students are allowed to miss up to two sessions during the semester. A third absence may be excused only with an official doctor’s note and will require completion of a compensatory assignment (to be arranged individually). More than three absences will unfortunately result in non-completion of the course, as key learning objectives and assessment components can no longer be met.Students must complete CMS research project (50%), poster presentation (20%), reflective essay (10%), and maintain regular attendance (incl. MediaLab Visit) with max. 2 absences (20%). A minimum total score of 60 points is required. BA students will either write a short seminar paper or a BA thesis.Grading scale:
1 (very good): 90-100%
2 (good): 80-89%
3 (satisfactory): 70-79%
4 (pass): 60-69%
5 (fail): 0-59%
1 (very good): 90-100%
2 (good): 80-89%
3 (satisfactory): 70-79%
4 (pass): 60-69%
5 (fail): 0-59%
Prüfungsstoff
There will be no written exam. Your course grade depends on continuous participation and submission of all tasks during the term.
Literatur
Bandura, A. (2001). Social cognitive theory of mass communication. Media Psychology, 3, 265–299.
Bojko, A. (2013). Eye tracking the user experience: A practical guide to research. Rosenfeld Media.
Chandler, D., & Munday, R. (2020). A dictionary of media and communication (3rd ed.). Oxford University Press. https://doi.org/10.1093/acref/9780198841838.001.0001
Ewoldsen, D. R., & Rhodes, N. (2020). Media priming and accessibility. In M. B. Oliver, A. A. Raney, & J. Bryant (Eds.), Media effects: Advances in theory and research (4th ed., pp. 83–99). Taylor & Francis.
Holmqvist, K., Nyström, M., Andersson, R., Dewhurst, R., Jarodzka, H., & van de Weijer, J. (2011). Eye tracking: A comprehensive guide to methods and measures. Oxford University Press. Chapter 2 (2.1-2.2, pp.9-15; 2.5 pp. 21-19)
Loschky, L. C., Larson, A. M., Smith, T. J., & Magliano, J. P. (2019). The Scene Perception & Event Comprehension Theory (SPECT) Applied to Visual Narratives. Topics in Cognitive Science, 12(1), 311–351.
Oliver, M. B., Raney, A. A., & Bryant, J. (Eds.). (2020). Media Effects: Advances in Theory and Research (4th ed.). Routledge.
Rideout, V. J., Foehr, U. G., & Roberts, D. F. (2010). Generation M2: Media in the lives of 8- to 18-year-olds. Henry J. Kaiser Family Foundation.
Romaniuk, O., & Terán, L. (2021). First impression sexual scripts of romantic encounters: Effect of gender on verbal and nonverbal immediacy behaviors in American media dating culture. Journal of Social and Personal Relationships, 39(2). https://doi.org/10.1177/02654075211033036
Roskos-Ewoldsen, D. R., Klinger, M. R., & Roskos-Ewoldsen, B. (2007). Media Priming: A Meta-Analysis. In R. W. Preiss, B. M. Gayle, N. Burrell, M. Allen, & J. Bryant (Eds.), Mass media effects research: Advances through meta-analysis (pp. 53–80). Lawrence Erlbaum Associates Publishers.
Scharrer, E., Ramasubramanian, S., & Banjo, O. O. (2022). Media, Diversity, and Representation in the U.S.: A Review of the Quantitative research literature on Media Content and Effects. Journal of Broadcasting & Electronic Media, 66(4), 723–749. https://doi.org/10.1080/08838151.2022.2138890
Seabrook, R. C., Ward, L. M., Reed, L., Manago, A., Giaccardi, S., & Lippman, J. R. (2016). Our scripted sexuality: The development and validation of a measure of the heterosexual script and its relation to television consumption. Emerging Adulthood, 4(5), 338-355.
Signorielli, A., et al. (2019). Cultivation analysis. In An integrated approach to communication theory and research (3rd ed., pp. 113–126). Routledge.
Ward, L. M. (2002). Does television exposure affect emerging adults’ attitudes and assumptions about sexual relationships? Correlational and experimental confirmation. Journal of Youth and Adolescence, 31, 1–15.
Bojko, A. (2013). Eye tracking the user experience: A practical guide to research. Rosenfeld Media.
Chandler, D., & Munday, R. (2020). A dictionary of media and communication (3rd ed.). Oxford University Press. https://doi.org/10.1093/acref/9780198841838.001.0001
Ewoldsen, D. R., & Rhodes, N. (2020). Media priming and accessibility. In M. B. Oliver, A. A. Raney, & J. Bryant (Eds.), Media effects: Advances in theory and research (4th ed., pp. 83–99). Taylor & Francis.
Holmqvist, K., Nyström, M., Andersson, R., Dewhurst, R., Jarodzka, H., & van de Weijer, J. (2011). Eye tracking: A comprehensive guide to methods and measures. Oxford University Press. Chapter 2 (2.1-2.2, pp.9-15; 2.5 pp. 21-19)
Loschky, L. C., Larson, A. M., Smith, T. J., & Magliano, J. P. (2019). The Scene Perception & Event Comprehension Theory (SPECT) Applied to Visual Narratives. Topics in Cognitive Science, 12(1), 311–351.
Oliver, M. B., Raney, A. A., & Bryant, J. (Eds.). (2020). Media Effects: Advances in Theory and Research (4th ed.). Routledge.
Rideout, V. J., Foehr, U. G., & Roberts, D. F. (2010). Generation M2: Media in the lives of 8- to 18-year-olds. Henry J. Kaiser Family Foundation.
Romaniuk, O., & Terán, L. (2021). First impression sexual scripts of romantic encounters: Effect of gender on verbal and nonverbal immediacy behaviors in American media dating culture. Journal of Social and Personal Relationships, 39(2). https://doi.org/10.1177/02654075211033036
Roskos-Ewoldsen, D. R., Klinger, M. R., & Roskos-Ewoldsen, B. (2007). Media Priming: A Meta-Analysis. In R. W. Preiss, B. M. Gayle, N. Burrell, M. Allen, & J. Bryant (Eds.), Mass media effects research: Advances through meta-analysis (pp. 53–80). Lawrence Erlbaum Associates Publishers.
Scharrer, E., Ramasubramanian, S., & Banjo, O. O. (2022). Media, Diversity, and Representation in the U.S.: A Review of the Quantitative research literature on Media Content and Effects. Journal of Broadcasting & Electronic Media, 66(4), 723–749. https://doi.org/10.1080/08838151.2022.2138890
Seabrook, R. C., Ward, L. M., Reed, L., Manago, A., Giaccardi, S., & Lippman, J. R. (2016). Our scripted sexuality: The development and validation of a measure of the heterosexual script and its relation to television consumption. Emerging Adulthood, 4(5), 338-355.
Signorielli, A., et al. (2019). Cultivation analysis. In An integrated approach to communication theory and research (3rd ed., pp. 113–126). Routledge.
Ward, L. M. (2002). Does television exposure affect emerging adults’ attitudes and assumptions about sexual relationships? Correlational and experimental confirmation. Journal of Youth and Adolescence, 31, 1–15.
Zuordnung im Vorlesungsverzeichnis
Studium: MA 844(2)
Code/Modul: M 4.1, M 4.2
Lehrinhalt: 12-0631
Code/Modul: M 4.1, M 4.2
Lehrinhalt: 12-0631
Letzte Änderung: Fr 14.11.2025 09:26
Overall, the course emphasizes critical media literacy, guiding students to evaluate media content from multiple perspectives and reflect on their own media consumption.By the end of the course, students will:
• apply core media and communication theories
• analyze how media constructs and challenges stereotypes and biases
• critically assess hidden and overt messages in media content
• use social media analytics to evaluate media effectiveness
• gain practical insights into subconscious visual processing via eye-tracking