Universität Wien

220008 VO SPEZI: VO INKOM Internationale Kommunikation (2026S)

International Public Relations

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle
Di 16.06. 11:30-13:00 Seminarraum 5, Kolingasse 14-16, EG00

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Details

Sprache: Englisch

Prüfungstermine

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Dienstag 03.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 10.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 17.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 24.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 14.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 21.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 28.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 05.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 12.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 19.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 26.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 02.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 09.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 23.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Dienstag 30.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The world’s economies, cultures, and populations become ever more interdependent through globalization, and organizations often interact and communicate with audiences outside of their original home country, virtually and/or physically. Relationship building—which is at the core of public relations—in a global environment is therefore increasingly complex and requires knowledge of differences between cultures and the specificities of the different environments where an organization is or wants to be active. This concerns communication with external as well as internal stakeholders. Aside from introducing relevant theoretical approaches, the lecture addresses different fields of public relations from an international perspective, such as crisis communication and employee communication. The course content is illustrated by practical examples. Students will thereby gain knowledge of challenges and opportunities in navigating global relationships with stakeholders. Guest speakers from corporate practice are invited to share and discuss their insights on the practice of international public relations with the students.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Written exam on the contents of the lecture
About 25 multiple-choice questions

Mindestanforderungen und Beurteilungsmaßstab

To pass the exam, at least 50 percent of the total score needs to be achieved.

Prüfungsstoff

Contents of the lecture (incl. guest lectures)

Literatur

Freitag, A. R., & Quesinberry Stokes, A. (2009). Global Public Relations. Spanning Borders, Spanning Cultures. Routledge.
Sriramesh, K., & Verčič, D. (2020). The Global Public Relations Handbook. Theory, Research, and Practice. Routledge. (selected chapters)

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 10.04.2026 16:26