Universität Wien

340320 PS Kultur und Kommunikation: Englisch (2018W)

5.00 ECTS (2.00 SWS), SPL 34 - Translationswissenschaft
Prüfungsimmanente Lehrveranstaltung
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 30 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Mittwoch 10.10. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 17.10. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 24.10. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 31.10. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 07.11. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 14.11. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 28.11. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 05.12. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 12.12. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 09.01. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 16.01. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
  • Mittwoch 23.01. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

ARCHETYPES IN TRANSLATION

OBJECTIVE
- Understanding the concept of archetypes and their impact on cultural awareness, human interaction and translation
- Learning about archetypal myths and traditions in various countries and regions and their meaning for seeing the world as it is (perception and reality)

CONTENT
- The concept of archetypes according to C.G. Jung
- Archetypes in everyday life
- Archetypes in branding and advertising

METHODS
Based on a short introduction into archetypes and their images, this course will deal with the impact that archetypes have as a universal and innate tool of creating meaning and shaping the world around us. Seen through the lens of C.G. Jung's teachings, we will explore the ways that people in different countries and regions have learned to communicate with each other and to what extent myths, fairytales and specific cultural traditions play a role in this process.

Participants are encouraged to develop their own areas of interest within the topic of this course, which will be narrowed down to "Archetypes in branding and advertising" for this semester. They will be provided with material on the platform, but also carry out further research, formulate personal views and prepare individual and group presentations as a basis for discussion in class.
Academic writing will be practiced through exercises and the production of a seminar paper.

Art der Leistungskontrolle und erlaubte Hilfsmittel

- Regular attendance and active participation in class are mandatory (two absences)
- 1 term paper (Proseminararbeit, 70%)
- 1 group presentation on a specific archetype (group work, 15%)
- 1 term paper presentation (individual work, 15%)
Please note that the cut-off for overall positive grading is 60%.

Mindestanforderungen und Beurteilungsmaßstab

- Exellent written and oral communciation skills in English
- Timely submission of assignments
- Presentations in line with given instructions
- Term paper in line with given instructions

Prüfungsstoff

- Theoretical input presented in class
- Further independent research
- Information provided through presentations in class
- Reading material on plattform
The above will be incorporated in a 12-page term paper to be submitted at the end of the semester.

Literatur

Available on Moodle and announced in class.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:46