Lehrveranstaltungsprüfung
040119 VO ABWL Marketing I (2016W)
Labels
WANN?
Montag
08.05.2017
18:30 - 20:00
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Do 09.03.2017 11:32 bis Fr 05.05.2017 12:00
- Abmeldung bis Fr 05.05.2017 12:00
Prüfer*innen
Information
Art der Leistungskontrolle und erlaubte Hilfsmittel
The exam consists of 50 multiple choice questions. There are 4-5 answer choices per question of which only one is correct. The exam will be based on the lecture, the assigned chapters and the material on the course website. The exam time is 60 min.
In order to be admitted to the exam, you need to register via U:SPACE.
In order to be admitted to the exam, you need to register via U:SPACE.
Mindestanforderungen und Beurteilungsmaßstab
The course is an introductory course in the field of marketing. Its purpose is to provide a general understanding of the process of marketing, its role in business today, strategic marketing decisions, and the major aspects of the marketing mix: product and services planning and development, pricing, marketing communication, and distribution.
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.
Letzte Änderung: Mo 07.09.2020 15:28