Universität Wien

040024 UK ABWL Marketing II (2018W)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Kolbl , Moodle
2 Sichtmann , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

Students taking this course must have already successfully completed the ABWL Marketing I course.

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) on October 2nd, 2018 as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2018.

http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ws-1819/#c647768

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 02.10. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 16.10. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 23.10. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 30.10. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 06.11. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 13.11. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 20.11. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 28.11. 13:15 - 15:00 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 28.11. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 04.12. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 11.12. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 08.01. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 15.01. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 29.01. 11:30 - 13:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 29.01. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock

Aims, contents and method of the course

The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as Business-to-Business Marketing, Digital Marketing, Services Marketing, International Marketing, and Marketing Implementation and Control.

Applied marketing cases on Marketing Environment, Competitive Analysis, Consumer Behavior, Marketing Research, Advertising, Promotion, Brand Strategy, Segmentation and Pricing and marketing across various sectors: International Marketing, Services Marketing, Business to Business Marketing, Digital Marketing and New Media, Marketing Implementation and Control.

The first half of the course will be based on group presentations. Each group (consisting of three to six students) has to prepare one presentation on a specific company. These presentation refer to real business cases where the students have to identify and comment on the relevant theoretical background taught in ABWL Marketing I and propose solutions and suggestions. In each session, two groups will present two different companies.
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.

Minimum requirements and assessment criteria

As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.

For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).

Group 2

Students taking this course must have already successfully completed the ABWL Marketing I course.

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) on October 3rd, 2018 as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2018.

http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ws-1819/#c647767

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 03.10. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 17.10. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 24.10. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 24.10. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 07.11. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 14.11. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 21.11. 08:00 - 09:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 28.11. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 04.12. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 12.12. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 09.01. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 16.01. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 29.01. 11:30 - 13:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Aims, contents and method of the course

The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as international marketing, services management, business-to-business markets, and digital marketing.

Applied marketing cases on Marketing Environment, Competitive Analysis, Consumer Behavior, Marketing Research, Advertising, Promotion, Brand Strategy, Segmentation and Pricing and marketing across various sectors: International Marketing, Services Marketing, Business to Business Marketing, Digital Marketing and New Media, Marketing Implementation and Control.

The first half of the course will be based on group presentations. Each group (consisting of three to six students) has to prepare one presentation on a specific company. These presentation refer to real business cases where the students have to identify and comment on the relevant theoretical background taught in ABWL Marketing I and propose solutions and suggestions. In each session, two groups will present two different companies.
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.

Minimum requirements and assessment criteria

As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.

For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).

Information

Assessment and permitted materials

Performance in the course will be assessed as follows:

Group Presentation (Team Grade): 20 pt.
Midterm Exam: 35 pt.
Final Exam: 45 pt.
Total Points (Max): 100 pt.

No material other than a dictonary may be used in the midterm exam and in the final exam.

Examination topics

The group presentations will involve groups of 3-6 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in the presentation and later discussion.
The midterm exam will based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations. The midterm exam will last 45 minutes.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures (i.e., lecture slides and class discussion). The final exam will last 45 minutes.

Reading list

The required textbook is:
Jobber, David and Fiona Ellis Chadwick (2016): Principles and Practice of Marketing, 8th Ed., McGrawHill. (ISBN-13: 978-0077174149)

Supplementary literature:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2012): Marketing Management: A Contemporary Perspective, 2nd Ed., McGrawHill. (ISBN-13: 978-0077146047)

Association in the course directory

Last modified: Mo 07.09.2020 15:28