040085 SE Qualitative Research Methods (MA) (2026S)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 09.02.2026 09:00 to Tu 17.02.2026 12:00
- Registration is open from Tu 24.02.2026 09:00 to We 25.02.2026 12:00
- Deregistration possible until Mo 04.05.2026 23:59
Registration information is available for each group.
Groups
Group 1
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Monday 04.05. 09:45 - 14:45 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Tuesday 05.05. 09:45 - 14:45 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Monday 11.05. 09:45 - 14:45 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Tuesday 12.05. 09:45 - 14:45 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Assessment and permitted materials
The evaluation is structured as follows:
10% - Class participation
45% - Group presentation. Present and discuss an empirical article that employs qualitative research. Explain how the selected empirical paper has influenced the methodological decisions in your Master thesis. Provide a thorough analysis of the methodological choices in the article. The presentation will take place during the last day of the course. Groups will be announced on the first day of the course. Please select an empirical qualitative article from top tier academic journals (e.g. Academy of Management Journal, Administrative Science Quarterly, Journal of Consumer Research, Journal of International Business Studies, Journal of Management Studies, Organization Studies, Strategic Management Journal.)
45% - Provide a skeleton of the methodology chapter of your Master thesis. The skeleton should include all sections of the methodology chapter of your Master thesis together with a paragraph discussion of what you intend to discuss in each section. Length 4 pages, excluding references.
10% - Class participation
45% - Group presentation. Present and discuss an empirical article that employs qualitative research. Explain how the selected empirical paper has influenced the methodological decisions in your Master thesis. Provide a thorough analysis of the methodological choices in the article. The presentation will take place during the last day of the course. Groups will be announced on the first day of the course. Please select an empirical qualitative article from top tier academic journals (e.g. Academy of Management Journal, Administrative Science Quarterly, Journal of Consumer Research, Journal of International Business Studies, Journal of Management Studies, Organization Studies, Strategic Management Journal.)
45% - Provide a skeleton of the methodology chapter of your Master thesis. The skeleton should include all sections of the methodology chapter of your Master thesis together with a paragraph discussion of what you intend to discuss in each section. Length 4 pages, excluding references.
Minimum requirements and assessment criteria
- Students wishing to take this course must register via u:find/u:space (with points) during the registration period. The maximum number of participants is 24.- Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is May 4th. Students who decide to drop the course after this deadline will be graded with 5 (failed).It is absolutely essential that all registered students attend the first session on May 4th (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.Attendance is compulsory throughout the semester. Absence from two course units is possible. A course unit is a 90-minute session. Further absences will automatically result in a “fail” grade. Attendance is compulsory during assessment.Grading:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
Group 2
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 15.04. 10:00 - 17:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Wednesday 22.04. 10:00 - 17:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Wednesday 29.04. 10:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Assessment and permitted materials
The evaluation is structured as follows:
• Participation in class discussion (10% of the final grade)
• Group presentation (45%): Present and discuss an empirical article that employs qualitative research. Explain how the selected empirical paper has influenced the methodological decisions in your Master thesis. Provide a thorough analysis of the methodological choices in the article. The presentation will take place during the last day of the course. Groups will be announced on the first day of the course. Please select an empirical qualitative article from top tier academic journals (e.g. Academy of Management Journal, Administrative Science Quarterly, Journal of Consumer Research, Journal of International Business Studies, Journal of Management Studies, Organization Studies, Strategic Management Journal.)
• Skeleton of the Methodology Chapter of your Master Thesis (45%): The skeleton should include all sections of the methodology chapter of your Master thesis together with a paragraph discussion of what you intend to discuss in each section. Length 4 pages, excluding references.
• Participation in class discussion (10% of the final grade)
• Group presentation (45%): Present and discuss an empirical article that employs qualitative research. Explain how the selected empirical paper has influenced the methodological decisions in your Master thesis. Provide a thorough analysis of the methodological choices in the article. The presentation will take place during the last day of the course. Groups will be announced on the first day of the course. Please select an empirical qualitative article from top tier academic journals (e.g. Academy of Management Journal, Administrative Science Quarterly, Journal of Consumer Research, Journal of International Business Studies, Journal of Management Studies, Organization Studies, Strategic Management Journal.)
• Skeleton of the Methodology Chapter of your Master Thesis (45%): The skeleton should include all sections of the methodology chapter of your Master thesis together with a paragraph discussion of what you intend to discuss in each section. Length 4 pages, excluding references.
Minimum requirements and assessment criteria
Students wishing to take this course must register via u:find/u:space (with points) during the registration period. The maximum number of participants is 24.Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is 15th of April. Students who decide to drop the course after this deadline will be graded with 5 (failed).It is absolutely essential that all registered students attend the first session on the 15th of April (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.Attendance is compulsory throughout the semester. Absence from two course units is possible. A course unit is a 90-minute session. Further absences will automatically result in a “fail” grade. Attendance is compulsory during assessment.Grading:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
Information
Aims, contents and method of the course
Examination topics
class participation, class presentation and skeleton of the methodology chapter
Reading list
please see the Reading list on the syllabus
Association in the course directory
VM0 Wahlpflicht
Last modified: We 29.04.2026 13:25
(1) Introduction to qualitative research, its uniqueness and theorising potential;
(2) Different types of qualitative research;
(3) Qualitative case study;
(4) Sampling in qualitative research;
(5) Qualitative interviewing;
(6) Focus Group research (if time permits);
(7) Qualitative data analysis;
(8) Criteriology in qualitative research.By the end of the course Master’s students are expected to:
1. Understand the role of qualitative research in academic research.
2. Define qualitative case study research; consider the theoretical objectives that case study research serves.
3. Understand that case study sampling involves multiple decisions: specify the units of analysis in case study research, select case study sampling strategies and sources of evidence.
4. Develop an understanding on how to collect data from conducting interviews and focus group research.
5. Understand the qualitative data analysis.
6. Understand different criteria for assessing the quality of qualitative research.
Each part of the course is based on an analysis and discussion of examples as well as relevant pre-readings.For more information please visit https://international-business.univie.ac.at/studies/master-courses/