Universität Wien

040095 UK Principles of International Business (BA) (2025W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Galizzi , Moodle
2 Debellis , Moodle
3 Gundolf , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

If you have questions concerning this course, please write to viktoria.kiss@univie.ac.at

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes

Currently no class schedule is known.

Aims, contents and method of the course

This course provides you with a foundation in the theory and practice of International Business. It covers core concepts of international business and how these apply to the dynamics and constraints of international business strategy. The course considers the dynamics of economic, political, and socio-cultural aspects of environment and its impact on the International Firm and individuals. The course is designed to help students develop a world-view of the global marketplace, and gain knowledge and understanding of the global environment for business functions.
The course is structured in two macro parts. In the first part, there will be a detailed introduction of all the topics of the course from a theoretical point of view, with continuous references to practical cases. In the second part, there will be several discussions of real case studies in order to apply from a practical point of view the notions acquired in the first part.

By the end of this course, students should be able to:
1. Understand the role of globalisation in shaping the business environment, and recognize challenges and opportunities created by the globalisation of business practices.
2. Identify complexities introduced by globalisation and integrate concepts learned in this class with those acquired in other courses.
3. Employ critical thinking by keeping current with global events and discussing their implications.
4. Critically evaluate various components of a national environment: technological, cultural, economic, political, and legal systems, and their influence on business practices and strategies of the International Firm.
5. Consider the organisation and structure of the International Firm.
6. Understand different aspects of International Business strategy including global opportunity assessment, entry mode and market selection.

https://international-business.univie.ac.at/studies/bachelor-courses/

Assessment and permitted materials

The evaluation is structured as follows:
• Participation in class discussion (20% of the final grade)
• Midterm examination (40%)
• Final Exam (40%)
The exams may be a combination of any of the following: open-ended questions, multiple choice, case studies, true/false, scenarios, definitions, short answers, and/or essays.

Minimum requirements and assessment criteria

It is absolutely essential that all registered students attend the first session on October 2nd, 2025 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.

Attendance is compulsory throughout the semester. More than two absences will automatically result in a “fail” grade. Attendance is compulsory during assessment (e.g. midterm and final exams etc.).

The grading system is as follows:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

The examination material includes the content of the in-class lectures as well as the specified literature on which the units of the course are based. For exam preparation, students are provided with the course material online (via Moodle) and the corresponding chapters in the textbook.

Reading list

Course Textbook:
Buckley, P.J., Enderwick, P., and Cross, A.R., (2018), International Business, Oxford University Press.

Group 2

If you have questions concerning this course, please write to viktoria.kiss@univie.ac.at

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 07.10. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 14.10. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 28.10. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 04.11. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 11.11. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 18.11. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 25.11. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 02.12. 18:30 - 20:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 09.12. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 13.01. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 20.01. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 27.01. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock

Aims, contents and method of the course

This course provides you with a foundation in the theory and practice of International Business. It covers core concepts of international business and how these apply to the dynamics and constraints of international business strategy. The course considers the dynamics of economic, political, and socio-cultural aspects of environment and its impact on the International Firm and individuals. The course is designed to help students develop a world-view of the global marketplace, and gain knowledge and understanding of the global environment for business functions.

The course is structured in two macro parts. In the first part, there will be a detailed introduction of all the topics of the course from a theoretical point of view, with continuous references to practical cases. In the second part, there will be several discussions of real case studies in order to apply from a practical point of view the notions acquired in the first part.
All detailed information will be provided during the first lesson.

By the end of this course, students should be able to:
1. Understand the role of globalisation in shaping the business environment, and recognize challenges and opportunities created by the globalisation of business practices.
2. Identify complexities introduced by globalisation and integrate concepts learned in this class with those acquired in other courses.
3. Employ critical thinking by keeping current with global events and discussing their implications.
4. Critically evaluate various components of a national environment: technological, cultural, economic, political, and legal systems, and their influence on business practices and strategies of the International Firm.
5. Consider the organisation and structure of the International Firm.
6. Understand different aspects of International Business strategy including global opportunity assessment, entry mode and market selection.

https://international-business.univie.ac.at/studies/bachelor-courses/

Assessment and permitted materials

The evaluation is structured as follows:
• Participation in class discussion (20% of the final grade)
• Midterm examination (40%)
• Final exam (40%)

Minimum requirements and assessment criteria

It is absolutely essential that all registered students attend the first session on 7 October (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times or way of connecting online.

Attendance is compulsory throughout the semester. More than two absences will automatically result in a “fail” grade. Attendance is compulsory during assessment (e.g. midterm and final exams etc.).

Active participation in the classroom is essential for course preparation. Slides, readings and case studies will be provided on Moodle.

The grading system is as follows:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

The exam will cover the content of all lectures held in class, including the guest lectures.

Reading list

Active participation in class is essential for effective course preparation. All course materials (slides, readings, and case studies) will be provided via Moodle.

Group 3

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 08.10. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 15.10. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 22.10. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 29.10. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 05.11. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 12.11. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 19.11. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 26.11. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 03.12. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 10.12. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 17.12. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 14.01. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock

Aims, contents and method of the course

This course provides you with a foundation in the theory and practice of International Business. It covers core concepts of international business and how these apply to the dynamics and constraints of international business strategy. The course considers the dynamics of economic, political, and socio-cultural aspects of the environment and its impact on International Firms and individuals. The course is designed to help students develop a world-view of the global marketplace, and gain knowledge and understanding of the global environment for business functions.
The course is structured in two macro parts. In the first part, there will be a detailed introduction of all the topics of the course from a theoretical point of view, with continuous references to practical cases. In the second part, there will be several discussions of real case studies to apply from a practical point of view the notions acquired in the first part.
By the end of this course, students should be able to:
1. Understand the role of globalisation in shaping the business environment, and recognize challenges and opportunities created by the globalisation of business practices.
2. Identify complexities introduced by globalisation and integrate concepts learned in this class with those acquired in other courses.
3. Employ critical thinking by keeping current with global events and discussing their implications.
4. Critically evaluate various components of a national environment: technological, cultural, economic, political, and legal systems, and their influence on business practices and strategies of the International Firm.
5. Consider the organisation and structure of the International Firm.
6. Understand different aspects of International Business strategy including global opportunity assessment, entry mode and market selection.

https://international-business.univie.ac.at/studies/bachelor-courses/

Assessment and permitted materials

- 40% Midterm exam (closed book exam)
- 40 % Group presentations
- 20% Participation in class discussion

The exam may be a combination of any of the following: open-ended questions, multiple choice, case studies, true/false, scenarios, definitions, short answers, and/or essays.

The use of AI tools (e.g. ChatGPT) for the production of texts is only permitted if they are expressly requested by the course leader (e.g. for individual work tasks).

Minimum requirements and assessment criteria

It is absolutely essential that all registered students attend the first session on October 11, 2023 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.

Attendance (2 times unexcused absence is permitted)

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

The examination material includes the content of the in-class lectures as well as the specified literature on which the units of the course are based. For exam preparation, students are provided with the course material online (via Moodle) and the corresponding chapters in the textbook.

Reading list

Course Textbook:
Buckley, P.J., Enderwick, P., and Cross, A.R., (2018), International Business, Oxford University Press

Association in the course directory

Last modified: Th 15.01.2026 11:05