Universität Wien
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040104 VK IM/KFK iMAR: International Marketing: Part 2 (E) (2016S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Students taking this course must have already successfully completed the International Marketing Part 1 course.

It is absolutely essential that all registered students attend the first session on March 1st, 2016 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Erasmus students must have successfully completed at least one international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 14th, 2016.

http://international-marketing.univie.ac.at/teaching/courses-ss16/international-marketing-2/
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 01.03. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 08.03. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 15.03. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 05.04. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 12.04. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 19.04. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 26.04. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 03.05. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Thursday 19.05. 08:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 20.05. 08:00 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 14.06. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It builds directly on the knowledge gained from the International Marketing Teil 1 (Context and Analysis) course and highlights strategic and managerial issues related to international marketing.

Content: Entry Strategies, International Product Strategies, International Pricing Strategies, International Promotion Strategies, International Distribution Strategies, Cross-cultural Sales Negotiations.

The course involves a combination of formal lectures and workshop sessions, placing particular emphasis on student participation. These will usually be distributed in advance and students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

Assessment and permitted materials

Performance in the course will be assessed as follows:
Project Folder 15%
Group Project 40%
Final Exam 45%

No material other than a dictonary may be used in the final exam.

Minimum requirements and assessment criteria

As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.

A minimum of 50 percent of the overall points on total needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.

Examination topics

To develop interpersonal and communication skills, case studies and exercises (as well as the Group Project will be tackled in groups of 4-5 students. All students/groups must come prepared to all case study discussions. Failure to do so will adversely affect their class participation grades and possibly their admission to the final exam.

The project folder includes several tasks that will be further explained in class. The group project will involve the preparation and presentation of a Global Strategy Report for an internationally-active organization (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group.

The final exam takes 60 minutes and comprises single-choice questions (20%), and essay questions (80%). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies).

Reading list

Textbook: The required text for the course (also used in the International Marketing: Teil 2) is: Hollensen S. (2013): Global Marketing - A Decision-Oriented Approach, 6th edition, Prentice Hall. Using edition 5 is also feasible, please check for differences in chapter numbers and case studies.

Reading List: A list of selected additional readings, which is examinable (!), is found on the course website (see above) and on Moodle.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Mo 07.09.2020 15:28