Universität Wien FIND

Due to the COVID-19 pandemic, changes to courses and exams may be necessary at short notice. Inform yourself about the current status on u:find and check your e-mails regularly. Registration is mandatory for courses and exams. Wearing a FFP2 face mask and a valid evidence of being tested, vaccinated or have recovered from an infection are mandatory on site.

Please read the information on studieren.univie.ac.at/en/info.

040104 KU International Marketing Management 2 (MA) (2021S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.)

Exchange students must have successfully completed at least a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 7th, 2021.



Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


max. 50 participants
Language: English


Classes (iCal) - next class is marked with N

Wednesday 03.03. 11:30 - 13:00 Digital
Wednesday 10.03. 11:30 - 13:00 Digital
Wednesday 17.03. 11:30 - 13:00 Digital
Wednesday 24.03. 11:30 - 13:00 Digital
Wednesday 14.04. 11:30 - 13:00 Digital
Wednesday 21.04. 11:30 - 13:00 Digital
Wednesday 28.04. 11:30 - 13:00 Digital
Wednesday 05.05. 11:30 - 13:00 Digital
Wednesday 12.05. 11:30 - 13:00 Digital
Wednesday 19.05. 11:30 - 13:00 Digital
Wednesday 09.06. 08:00 - 16:30 Digital
Wednesday 23.06. 09:45 - 11:15 Digital


Aims, contents and method of the course

The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It covers strategic and managerial topics and issues related to international marketing such as available entry strategies, product strategies etc.

The course involves a combination of formal lectures and workshop sessions, held online via Zoom or a similar platform.

Assessment and permitted materials

Performance in the course will be assessed as follows:
• Pop-up Quiz 10%
• Group Project 45%
• Final Exam 45%

No material other than a dictonary may be used in the final exam.

Minimum requirements and assessment criteria

As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.

A minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.

Examination topics

The pop-up quiz is an unannounced short single-choice test which will take place during one of the sessions. The pop-up quiz can be based on any part of the course covered by that day. For instance, if the quiz takes place on the 7th session, anything covered throughout sessions 1-6 may be examinable. More details will be provided in class.

The group project involves the preparation and presentation of a Global Strategy Report for a given organization (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group.

The final exam will be based on the textbook, additional readings and material covered in the lectures.

Reading list

The required textbook for the course is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using editions 5, 6 and 7 is also feasible, please check for any differences in chapter numbers and case studies between the edition 8 and the editions 5, 6 and 7.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Tu 11.05.2021 14:27