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040119 VO ABWL Marketing I (2017W)
Labels
Details
Language: English
Examination dates
Monday
29.01.2018
20:15 - 22:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Monday 05.03.2018 20:15 - 22:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Wednesday 02.05.2018 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß Tuesday 26.06.2018 18:30 - 20:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Monday 05.03.2018 20:15 - 22:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Wednesday 02.05.2018 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß Tuesday 26.06.2018 18:30 - 20:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Lecturers
Classes (iCal) - next class is marked with N
Monday
16.10.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
23.10.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
30.10.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
06.11.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
13.11.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
27.11.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
04.12.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
11.12.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
08.01.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
15.01.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
22.01.
19:00 - 21:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Aims, contents and method of the course
Assessment and permitted materials
The exam consists of 50 multiple choice questions. There are 4-5 answer choices per question of which only one is correct. The exam time is 60 min.
In order to be admitted to the exam, you need to register via U:SPACE.
In order to be admitted to the exam, you need to register via U:SPACE.
Minimum requirements and assessment criteria
Written exam: 100% of course grade
5 ... < 50 %
4 ... ≥ 50 %
3 ... ≥ 62,5 %
2 ... ≥ 75 %
1 ... ≥ 87,5 %
5 ... < 50 %
4 ... ≥ 50 %
3 ... ≥ 62,5 %
2 ... ≥ 75 %
1 ... ≥ 87,5 %
Examination topics
The exam will be based on the lecture, the assigned chapters in Kotler et al. and the material on the course website.
Reading list
Kotler, P./Keller, K./Brady, M./Goodman, M/Hansen, T. (2016). Marketing Management, 3rd edition, Pearson
ISBN-13: 9781292093239
Additional material such as lecture slides will be provided on the course website (Moodle).
ISBN-13: 9781292093239
Additional material such as lecture slides will be provided on the course website (Moodle).
Association in the course directory
Last modified: Mo 07.09.2020 15:28
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.
Topics:
Introduction: Marketing Environment, Marketing Research, Consumer Behavior
Strategic Marketing: Market Segmentation, Targeting, Positioning, Strategic Planning and Marketing Strategy
Marketing Mix: Product Decisions and Branding, Marketing of Services, Distribution and Channel Management, Marketing Communication, Pricing Strategies