Universität Wien

040119 VO ABWL Marketing I (2026W)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Moodle
Mo 19.10. 13:15-14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Register/Deregister for this course

Details

Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 05.10. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 12.10. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 09.11. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 16.11. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 23.11. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 30.11. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 07.12. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 14.12. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 11.01. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 18.01. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 25.01. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Aims, contents and method of the course

Objectives & Content
This course offers an introduction to marketing, a systematic overview of marketing tasks and ap-proaches, and a practical understanding of basic marketing concepts. Participants will:
- become familiar with the terminology and concepts in marketing,
- develop an understanding of marketing as a strategic approach, and
- learn the conception, benefits, use, and mutual coordination of the various marketing instruments as part of a marketing plan.

Course structure
The lecture is provided as an on-site event in the lecture hall. Attendance is voluntary. All sessions are streamed and recorded. Recordings, slides, and handouts are available on Moodle until the final ex-amination date for this lecture.
Note: You are not allowed to download, forward, or distribute the lecture stream. Violations of these rights will be prosecuted. We accept no liability for technical problems and cannot guarantee that every session will be streamed or recorded correctly.

Assessment and permitted materials

Students who wish to take the course for credit must pass a 60-minute written exam. The exam con-sists of 60 true/false questions, with a maximum of 60 points achievable. To access the exam, every student needs a laptop. If you do not have a digital device available (tablets and mobile phones are not permitted), please contact the secretariat of the Institute for Marketing and International Business well in advance.

Note that no other devices or aids may be used. No other tabs may be open on the testing device. Communication or collaboration with other students is not permitted. Any violation of these rules will result in the exam being graded “X”.

The final grade is based on the exam results (maximum 60 points).

Minimum requirements and assessment criteria

The following grading scale applies:
Very good ≥ 52 points | Good ≥ 44 points | Satisfactory ≥ 37 points | Sufficient ≥ 30 points

Examination topics

Exam material is the content of the lecture.

Reading list

This lecture is based on the following textbook:
- Armstrong/Kotler, Marketing: An Introduction. Boston, MA, Pearson Education

Editions from the past five years can be used. The following textbook may also be used, although its chapter organization may differ slightly from the table above:
- Kotler/Armstrong, Principles of Marketing. Boston, MA, Pearson Education

Association in the course directory

Last modified: We 23.09.2026 15:26