Universität Wien
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040156 UK Principles of International Business (BA) (2026S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Galizzi , Moodle
2 Debellis , Moodle
3 Makri , Moodle
4 Makri , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 05.03. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 10.03. 18:30 - 20:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Thursday 19.03. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 26.03. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 16.04. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 23.04. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 30.04. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 07.05. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 21.05. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 28.05. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 11.06. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 18.06. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock

Minimum requirements and assessment criteria

- Most of the lectures take place on site: on Thursday from 11:30 to 13:00.
- Both the course and the exams will be held in English.
- Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14th. Students who decide to drop the course after this deadline will be graded with 5 (failed).

It is absolutely essential that all registered students attend the first session on March 5th, 2026 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.

Attendance is compulsory throughout the semester. Absence from two course units is possible. A course unit is a 90-minute session. Further absences will automatically result in a “fail” grade. Attendance is compulsory during assessment (e.g. midterm and final exams etc.).

The grading system is as follows:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

The examination material includes the content of the in-class lectures as well as the specified literature on which the units of the course are based. For exam preparation, students are provided with the course material online (via Moodle) and the corresponding chapters in the textbook.

Reading list

Course Textbook:
Buckley, P.J., Enderwick P, and Cross, A.R., (2018), International Business, Oxford University Press.

Group 2

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 03.03. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 10.03. 18:30 - 20:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 24.03. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 14.04. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 21.04. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 28.04. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 12.05. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 19.05. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 26.05. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 02.06. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 16.06. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 23.06. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock

Minimum requirements and assessment criteria

- Most of the lectures take place on site: on Tuesday from 15:00 to 16:30.
- Both the course and the exams will be held in English.
- Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14th. Students who decide to drop the course after this deadline will be graded with 5 (failed).

It is absolutely essential that all registered students attend the first session on March 3rd 2026 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.

Attendance is compulsory throughout the semester. Absence from two course units is possible. A course unit is a 90-minute session. Further absences will automatically result in a “fail” grade. Attendance is compulsory during assessment (e.g. midterm and final exams etc.).

The grading system is as follows:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

The examination material includes the content of the in-class lectures as well as the specified literature on which the units of the course are based. For exam preparation, students are provided with the course material online (via Moodle) and the corresponding chapters in the textbook.

Reading list

Slides, readings and case studies will be provided on Moodle.
In addition, there is the following recommended book to support the slides (only the chapters given in the syllabus):
• Buckley, P.J., Enderwick P, and Cross, A.R., (2018), International Business, Oxford University Press.

Group 3

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 02.03. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 09.03. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 16.03. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 23.03. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 20.04. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 27.04. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 04.05. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 11.05. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 18.05. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 01.06. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 08.06. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 22.06. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Minimum requirements and assessment criteria

- All lectures take place on site: on Mondays from 13:15 to 14:45.
- Both the course and the exams will be held in English.
- Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14th. Students who decide to drop the course after this deadline will be graded with 5 (failed).

It is absolutely essential that all registered students attend the first session on March 2nd, 2026 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.

Attendance is compulsory throughout the semester. Absence from two course units is possible. A course unit is a 90-minute session. Further absences will automatically result in a “fail” grade. Attendance is compulsory during assessment (e.g. midterm and final exams etc.).

The grading system is as follows:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

x

Reading list

Slides, readings and case studies will be provided on Moodle.
In addition, there is the following recommended book to support the slides (only the chapters given in the syllabus):
• Buckley, P.J., Enderwick P, and Cross, A.R., (2018), International Business, Oxford University Press.

Group 4

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 05.03. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 19.03. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 26.03. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 16.04. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 23.04. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 30.04. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 04.05. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 07.05. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Thursday 21.05. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Thursday 11.06. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 18.06. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 22.06. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Minimum requirements and assessment criteria

- Most of the lectures take place on site on Thursday from 13:15 to 14:45 (See exceptions on uFind and in the Syllabus).
- Both the course and the exams will be held in English.
- Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14th. Students who decide to drop the course after this deadline will be graded with 5 (failed).

It is absolutely essential that all registered students attend the first session on March 5th, 2026 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.

Attendance is compulsory throughout the semester. Absence from two course units is possible. A course unit is a 90-minute session. Further absences will automatically result in a “fail” grade. Attendance is compulsory during assessment (e.g. midterm and final exams etc.).

The grading system is as follows:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

The examination material includes the content of the in-class lectures as well as the specified literature on which the units of the course are based. For exam preparation, students are provided with the course material online (via Moodle) and the corresponding chapters in the textbook.

Reading list

Slides, readings and case studies will be provided on Moodle.
In addition, there is the following recommended book to support the slides (only the chapters given in the syllabus):
• Buckley, P.J., Enderwick P, and Cross, A.R., (2018), International Business, Oxford University Press.


Information

Aims, contents and method of the course

This course provides you with a foundation in the theory and practice of International Business. It covers core concepts of international business and how these apply to the dynamics and constraints of international business strategy. The course considers the dynamics of economic, political, and socio-cultural aspects of environment and its impact on the International Firm and individuals. The course is designed to help students develop a world-view of the global marketplace, and gain knowledge and understanding of the global environment for business functions.
The course is structured in two macro parts. In the first part, there will be a detailed introduction of all the topics of the course from a theoretical point of view, with continuous references to practical cases. In the second part, there will be several discussions of real case studies in order to apply from a practical point of view the notions acquired in the first part.

By the end of this course, students should be able to:
• Understand the role of globalisation in shaping the business environment, and recognize challenges and opportunities created by the globalisation of business practices.
• Identify complexities introduced by globalisation and integrate concepts learned in this class with those acquired in other courses.
• Employ critical thinking by keeping current with global events and discussing their implications.
• Critically evaluate various components of a national environment: technological, cultural, economic, political, and legal systems, and their influence on business practices and strategies of the International Firm.
• Consider the organisation and structure of the International Firm.
• Understand different aspects of International Business strategy including global opportunity assessment, entry mode and market selection.

Assessment and permitted materials

The evaluation is structured as follows:
• Participation in class discussion (20% of the final grade)
• Midterm examination (40%)
• Final Exam (40%)
The exams may be a combination of any of the following: open-ended questions, multiple choice, case studies, true/false, scenarios, definitions, short answers, and/or essays.

Association in the course directory

Last modified: We 10.06.2026 15:45