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040181 FK Interactive Marketing Communication (2017S)
Continuous assessment of course work
Labels
more information: http://marketing.univie.ac.at/studierende/studenten-master/ss-2017/kfk-mar-interactive-marketing-communication/
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from We 15.02.2017 09:00 to We 22.02.2017 12:00
- Deregistration possible until Tu 14.03.2017 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Monday 15.05. 15:00 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 17.05. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
- Monday 22.05. 15:00 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 24.05. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
- Monday 29.05. 15:00 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 31.05. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 07.06. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
This is an intermediary course for comprehensive understanding on the topic of advertising & marketing communication in the world of interactive and digitalized media. The major purpose is to help you better understand the concept and theory related to various types of new media characteristics and online consumer behaviour. With this knowledge, you should be able to develop a research idea to explore in experimental or survey research.
Assessment and permitted materials
Attendance, class participation and the quality of research idea.
Minimum requirements and assessment criteria
Examination topics
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:28