Universität Wien

040252 KU Marketing Communication 1 (MA) (2021W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
MIXED

Summary

1 Reisinger , Moodle
2 Reisinger , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

Zielgruppe:

Studierende des Majors/Minors Marketing und Internationales Marketing ( Studienplan 2016)

max. 50 participants
Language: German
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Thursday 14.10. 13:15 - 14:45 Digital
Thursday 21.10. 13:15 - 14:45 Digital
Thursday 28.10. 13:15 - 14:45 Digital
Thursday 04.11. 13:15 - 14:45 Digital
Thursday 11.11. 13:15 - 14:45 Digital
Thursday 18.11. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 25.11. 13:15 - 14:45 Digital
Thursday 02.12. 13:15 - 14:45 Digital
Thursday 09.12. 13:15 - 14:45 Digital
Thursday 13.01. 13:15 - 14:45 Digital
Thursday 20.01. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Group 2

Zielgruppe:

Studierende des Majors/Minors Marketing und Internationales Marketing (neuer Studienplan 2016)

max. 50 participants
Language: German
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Thursday 14.10. 13:15 - 14:45 Digital
Thursday 21.10. 13:15 - 14:45 Digital
Thursday 28.10. 13:15 - 14:45 Digital
Thursday 04.11. 13:15 - 14:45 Digital
Thursday 11.11. 13:15 - 14:45 Digital
Thursday 18.11. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 25.11. 13:15 - 14:45 Digital
Thursday 02.12. 13:15 - 14:45 Digital
Thursday 09.12. 13:15 - 14:45 Digital
Thursday 13.01. 13:15 - 14:45 Digital
Thursday 20.01. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Aims, contents and method of the course

The objectives of the course are the critical engagement with theories and models of marketing communications which is described as activity on the company level. Examples from industry practice and main topics of scientific publications complement the theoretical explanations. Further information: https://marketing.univie.ac.at/studium/master/lvs-im-wintersemester/

Assessment and permitted materials

The final grade is based on the following partial performances:
- Test 1 (mid-term): 30 points
- Test 2 (end-term): 30 points
- Project: 10 points
In order to pass the course a minimum of 35 points is required. Opportunities to repeat missed or inadequately completed partial performances cannot be offered. Not all contents can be covered during the lecture which makes the study of the accompanying literature necessary. The project work is conducted in project groups. This course uses Turnitin for plagiarism checks. Registration takes place online via u:space (maximum 50 students per course group). Attendance is not mandatory. There might be changes made to the course program (especially with regards to sessions that take place on-site) because of Covid-19.

Minimum requirements and assessment criteria

Examination topics

Reading list

Textbook (relevant for the exam)
(1) Fill, C., Turnbull, S. (2016): Marketing Communications, 7th ed., Pearson Education (7. Auflage als e-book über die Bibliothek erhältlich; 8th ed., 2019)
Sonstige Bücher
(2) Fill, C. (2001): Marketing-Kommunikation, Pearson Studium
(3) Herkner, W. (1986): Psychologie, Springer
(4) Schweiger, G., Schrattenecker, G. (2021): Werbung, 10. Aufl., UTB
Journal Articles (relevant for the exam)
(5) Reisinger, H., Mayerhofer, W., Milchram, M. (2002): Der Einsatz prominenter Produktbefürworter in der Werbung – Eine empirische Studie, in: transfer – Werbeforschung & Praxis, Heft 4, 35-40 (wiederveröffentlicht 2015, New Business Verlag)
(6) Grohs, R., Reisinger, H., Woisetschläger, D. (2015): Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams‘ Fans, in: European Journal of Marketing, 49(11/12), 1880-1901
(7) Grohs, R., Reisinger, H., Wolfsteiner, E., Haas, J. (2013): At What Age and How Does Understanding of Product Placement Develop?, in: Marketing ZFP, 35(1), 22-31

Presentation Slides (relevant for the exam)

Association in the course directory

Last modified: Fr 12.05.2023 00:12