Universität Wien

040277 VO Strategy (2019S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften


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Details

Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 03.05. 13:15 - 15:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 10.05. 13:15 - 15:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 17.05. 13:15 - 15:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 24.05. 13:15 - 15:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 31.05. 13:15 - 15:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 07.06. 13:15 - 16:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 14.06. 13:15 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Aims, contents and method of the course

This course introduces the elementary concepts and frameworks used in strategy analysis helping you to understand and assess the organizational environment and a firm’s internal organization impact on corporate performance.
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.

What is Strategy?
Strategic Goals, Values, Performance Analysis
Industry Analysis; Five Forces Framework
Competitive Analysis; Segmentation and Strategic Groups
Analyzing and Developing Internal Resources and Capabilities; Value Chains
Strategic Planning; Organizational Design
The Industry Life Cycle; Managing Organizational Strategic Change
Managing Innovation: To Lead or to Follow?
Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance
External Growth Strategies: Mergers, Acquisitions, and Alliances
Globalization and Multinational Strategies
New Trends in Strategic Management

This course wants to
1. introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.
2. provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firm’s strategy.
3. provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.

Assessment and permitted materials

Written closed form individual Final Exam (100%) at the end of the course.
Note: additional registration for the exam is needed (via u:space). Details will be explained during the lecture.

Minimum requirements and assessment criteria

You need to achieve at least 50% at the Final Exam to pass this course.

Examination topics

- Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition).
- Basic concepts from topic-related journal articles (summaries are provided)

Reading list

The course is primarily based on the book of Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition). Additionally, business cases or related journal articles can be used to illustrate more clearly the basic concepts discussed in Grant (2013).

Association in the course directory

Last modified: Sa 21.02.2026 00:10