Universität Wien

040508 FK IM: Global Corporate Strategy (2012W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Der Kurs musste verschoben werden, die neuen Termine werden hier sobald wie möglich bekanntgegeben!
The course will not be held at the appointed dates! The new schedule will be announced as soon as possible!

1. If necessary, the course instructor will contact students on the MOODLE or their official Uni-Wien student email addresses.

2. Students are expected to check the MOODLE site for announcements about this course.

3. The teams are highly encouraged to solicit advice (per e-mail) from the course instructor as and when needed.

4. The case study and the BRIC project reports are to be submitted at Muhammad.zafar.yaqub@univie.ac.at, a copy also to be uploaded on the MOODLE.

5. The deadlines for submission of both the reports are final and cannot be negotiated.

Course Registration

Please enrol for this course through the regular registration system (UNIVIS-ONLINE). The maximum number of participants is 50.

Contact Details

Muhammad Zafar Yaqub

Room Nr. 3/149, BWZ 1. OG , Centre for Business Studies, University of Vienna, Brünner Straße 72, 1210, Vienna, Austria.

Email: Muhammad..zafar.yaqub@univie.ac.at

Contact Hour: only by appointment

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 22.10. 16:00 - 20:00 Hörsaal 8
  • Monday 10.12. 10:00 - 12:00 Hörsaal 11
  • Monday 10.12. 12:00 - 13:00 Hörsaal 4
  • Tuesday 11.12. 15:00 - 18:00 Hörsaal 4
  • Wednesday 12.12. 14:00 - 18:00 Hörsaal 12
  • Thursday 13.12. 17:00 - 20:00 Hörsaal 11
  • Friday 14.12. 17:45 - 20:45 Hörsaal 11
  • Saturday 15.12. 15:00 - 17:00 Hörsaal 11
  • Friday 25.01. 15:00 - 16:00 Seminarraum 2

Information

Aims, contents and method of the course

Course Overview

With the advent of the business enterprises becoming more and more global in the 21st century, effective/successful managers will be those who would exhibit a profound understanding of the nature and dynamics of doing business successfully in the face of ever-changing cross-national similarities and/or differences. The primary objective of this course is to familirialize the participants with the dynamics of business in the highly dynamic global marketplace of the 21st century. It will provide insights into how international businesses effectively operate in the global economy to achieve success. The course will begin with an overview of the international business grounded in the concept of globalisation. It will then examine the (internal and external) environment for international firms at both the micro and the macro level(s). The course will finally probe international firms: their entry modes into international enterprise; their operational strategies and their organisational designs. By the end of the course, the students are expected to have developed a profound understanding about:

1. Why do the nations trade?
2. What are the challenges involved in operating in the global marketplace?
3. Why do the firms engage in global business?
4. How do the firms enter in foreign markets?
5. Why do firms become MNEs by engaging in FDI?
6. How could an international business be strategically managed with success?

Topics

1. Nature, scope and importance of global business
2. The environment of global business
3. Theories of international trade
4. Global integration and the multilateral organizations
5. Starting international business
6. Foreign market entry modes
7. Dynamics of competition in global marketplace
8. Strategic management of global business
9. International human resource management
10. International marketing and supply chain management

Assessment and permitted materials

The final scores will be calculated as follows;

The BRIC Project 60%
Case Study 30%
Participation 10%
Total 100%

Minimum requirements and assessment criteria

Why - where - how interntional companies/groups arise?

How international companies/goups are managed?

Examination topics

Lectures, Case Study, Real-life Project

Case Study

Students will work in teams consisting of 3-4 students to conduct a case study. They will either choose (or will be assigned) a business organization of foreign origin which could profoundly be recognized as a success story in Austrian marketplace. They will investigate the determinants of its success while making an appeal to the different theories/phenomena/concepts discussed/debated during the lectures. Each team will analyze the case and prepare a 5-7 page, 11 Times New Roman font, single-spaced report that would adequately reveal the secrets behind the success of this case organization.

The BRIC Project (Submission deadline: 30.01.2012)

Brazil, Russia, India and China are being profoundly debated these days as the emerging economies with enormous opportunities for the global business organizations. The purpose of the BRIC project is to provide the students with an opportunity to examine the nature and dynamics of international business in these four markets. In this assignment, teams of 3-4 students will act as IB consultants to devise/propose a global strategy for a business organization doing well in Austria for anyone of the BRIC countries. The scope/size/origin of the organization does not matter - it could be as small as a retail chain like Coffee day or Türkis or as large as Siemens or Red Bull - what counts the most is the technical accuracy (i.e., how well did the team use the global business theories learned in the class).
The deliverable of this team project would be a 15-20 page, 11 Time New Roman font, single-spaced term report. The report should clearly describe the IB plan with a thorough and informed analysis and critique. At the minimum, the report should include: a brief history of the organization; the SWOT/environmental analysis; the competition in the target market; the preferred entry mode along with the rationale for choosing this mode; preferred organizational structure along with the rationale for choosing this structure; the grand corporate strategy; and the operational strategies (marketing, HR strategy, and the supply chain and logistics considerations).

The teams are expected to make it sure that all team members;

1. appropriately voice their opinions, thoughts, and concerns
2. contribute to the team’s learning and outcome by giving comparable input in terms of time and work quality
3. stay committed to the standard of work agreed upon by the group;
4. do not free-ride on other’s efforts

Reading list

M.W. Peng. Global Business. 2nd edition. South-Western, Cengage Learning
Charles W. L. Hill. International Business: Competing in the Global Marketplace. 8th edition. McGraw-Hill/Irwin

Association in the course directory

Last modified: Mo 07.09.2020 15:29