040517 KU International Marketing Management 1 (MA) (2017W)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Fr 08.09.2017 09:00 to Th 21.09.2017 12:00
- Deregistration possible until Th 12.10.2017 23:59
Registration information is available for each group.
Groups
Group 1
It is absolutely essential that all registered students attend the first session on October 5th, 2017 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 12th, 2017.http://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ws-1718/#c637032
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Thursday
05.10.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
12.10.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
19.10.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Friday
27.10.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Friday
03.11.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
09.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
16.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
23.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
30.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Monday
04.12.
08:00 - 13:00
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Monday
04.12.
13:15 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
07.12.
08:00 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Friday
12.01.
09:45 - 11:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Group 2
It is absolutely essential that all registered students attend the first session on October 6th, 2017 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 12th, 2017.http://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ws-1718/#c637031
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Friday
06.10.
09:45 - 11:15
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Friday
13.10.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Friday
20.10.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Friday
27.10.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Friday
03.11.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Friday
10.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Friday
17.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Friday
24.11.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Friday
01.12.
09:45 - 11:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
05.12.
08:00 - 16:30
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
07.12.
13:15 - 16:30
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Friday
12.01.
09:45 - 11:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Aims, contents and method of the course
The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.Content: Introduction to International Marketing, Internationalization Decisions, Internationalization Theories, International Market Analysis, International Market SelectionThe course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or exercise; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.
Assessment and permitted materials
Performance in the course will be assessed as follows:
Project Folder 15%
Team Assignment 40% (i.e. 20% Report and 20% Presentation)
Final Exam 45%No material other than a dictonary may be used in the final exam.
Project Folder 15%
Team Assignment 40% (i.e. 20% Report and 20% Presentation)
Final Exam 45%No material other than a dictonary may be used in the final exam.
Minimum requirements and assessment criteria
Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.
Examination topics
Assignments: The project folder includes several tasks that will be further explained in class. The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.Exam Format: The final exam takes 60 minutes and comprises of single-choice questions (20%), and essay questions (80%). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).
Reading list
Textbook: The required text for the course (also used in the International Marketing Management 2) is: Hollensen S. (2017): Global Marketing, 7th edition, Prentice Hall. Using edition 6 is also feasible, please check for differences in chapter numbers and case studies.Reading List: A list of selected additional readings, which are examinable (!), is found on the course website (see above) and on Moodle.
Association in the course directory
Last modified: Mo 07.09.2020 15:29