Performance in the course will be assessed as follows:
Project Folder 15%
Team Assignment 40% (i.e. 20% Report and 20% Presentation)
Final Exam 45%
No material other than a dictonary may be used in the final exam.
Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.
Assignments: The project folder includes several tasks that will be further explained in class. The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.
Exam Format: The final exam takes 60 minutes and comprises of single-choice questions (20%), and essay questions (80%). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).
Textbook: The required text for the course (also used in the International Marketing Management 2) is: Hollensen S. (2017): Global Marketing, 7th edition, Prentice Hall. Using edition 6 is also feasible, please check for differences in chapter numbers and case studies.
Reading List: A list of selected additional readings, which are examinable (!), is found on the course website (see above) and on Moodle.