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040517 KU Special Topics in Marketing: International Marketing Management 1 (MA) (2022W)
Continuous assessment of course work
Labels
ON-SITE
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 12.09.2022 09:00 to Fr 23.09.2022 12:00
- Registration is open from We 28.09.2022 09:00 to Th 29.09.2022 12:00
- Deregistration possible until Fr 14.10.2022 23:59
Registration information is available for each group.
Groups
Group 1
It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Tuesday 04.10. 09:45 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
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Tuesday
11.10.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß - Tuesday 18.10. 15:00 - 16:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
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Tuesday
25.10.
09:45 - 11:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Untergeschoß - Wednesday 09.11. 16:45 - 18:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Wednesday 16.11. 13:15 - 14:45 Digital
- Tuesday 22.11. 09:45 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
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Tuesday
29.11.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß - Monday 12.12. 15:00 - 18:20 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Tuesday 13.12. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
- Tuesday 13.12. 15:00 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 18.01. 16:45 - 18:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Aims, contents and method of the course
The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the assigned chapters and academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.In case, due to COVID, the course cannot take place on location, it will be offered online during the same dates/times. In this case, students are expected to have their cameras on during all sessions.
Assessment and permitted materials
Performance in the course will be assessed as follows:
Team Assignment 35%
Midterm Exam 20%
Final Exam 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Team Assignment 35%
Midterm Exam 20%
Final Exam 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Group 2
It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.).Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 05.10. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
-
Wednesday
12.10.
13:15 - 14:45
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß - Tuesday 18.10. 15:00 - 16:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
-
Thursday
27.10.
11:30 - 13:00
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Untergeschoß - Wednesday 09.11. 16:45 - 18:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Wednesday 16.11. 13:15 - 14:45 Digital
-
Wednesday
23.11.
13:15 - 14:45
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Untergeschoß -
Wednesday
30.11.
13:15 - 14:45
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock - Wednesday 14.12. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
- Wednesday 14.12. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Thursday 15.12. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 15.12. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Wednesday 18.01. 16:45 - 18:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Aims, contents and method of the course
The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the assigned chapters academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.In case, due to COVID, the course cannot take place on location, it will be offered online during the same dates/times. In this case, students are expected to have their cameras on during all sessions.
Assessment and permitted materials
Performance in the course will be assessed as follows:
Team Assignment 35%
Midterm Exam: 20%
Final Exam 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Team Assignment 35%
Midterm Exam: 20%
Final Exam 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Information
Minimum requirements and assessment criteria
Both the course and the exam will be held in English. As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5; 50 to 59% - grade 4; 60 to 69% - grade 3; 70 to 79% - grade 2; 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.
Examination topics
Assignment: The group project will involve the preparation and presentation of a Country Market Report for a particular product/service in a particular country. The same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.Midterm Exam: The Midterm Exam is a single-choice test which will take place on November 9. It will be based on the course material covered by that day. More details will be provided in class.Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles). The final exam takes 45 minutes and comprises single-choice questions.
Reading list
Textbook: The required textbook for the course is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using earlier editions is also possible, however, please check for any differences in chapter numbers and case studies.Reading List: A list of selected additional readings, which are all examinable (!), will be provided on Moodle.Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.
Association in the course directory
Last modified: Th 11.05.2023 11:27