Universität Wien FIND
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040921 KU International Market Entry (MA) (2018S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Organization of the Course
1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)
2. Literature discussion

Details

max. 70 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Course Schedule:
Friday 13.04.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 13.04.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 20.04.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 20.04.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 27.04.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 27.04.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 04.05.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 04.05.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 11.05.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 11.05.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 18.05.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 18.05.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 25.05.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 25.05.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 01.06.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 01.06.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 08.06.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 08.06.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 15.06.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 15.06.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 22.06.2018 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630
Friday 22.06.2018 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock 02.630

Friday 09.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 09.03. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 13.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 13.04. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 20.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 20.04. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 27.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 27.04. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 04.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 04.05. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 11.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 11.05. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 18.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 18.05. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 25.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 25.05. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 01.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 01.06. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 08.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 08.06. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 15.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 15.06. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 15.06. 13:15 - 16:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Friday 22.06. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Friday 06.07. 11:30 - 13:00 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content

(1) Contingency Theory and Transaction Cost Theory of Market Entry Modes
(2) Resource-based Theory, Institutional Theory of ME and Hierarchical Mode of Market Entry
(3) Culture and Choice of Market Entry
(4) Exporting and Export Intermediaries
(5) Ownership and Control under different Market Entry Modes
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment
(7) Non-Equity Modes of Market Entry
(8) Market Entry and Strategy
(9) Choice of Market Entry and Sequential Entry
(10) Choice of Market Entry of Manufacturing and Service Firms
(11) Choice of Market Entry of SMEs, Start-ups and Born-Global Firms
(12) Market Entry in Transition Economies
(13) Market Exit Decision

Assessment and permitted materials

Evaluation - Total points (100)

a. 6 individual summaries from 6 different topics (30). The relevant articles are published on the elearning platform: MOODLE.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).
b. Active participation in the class (10).
MINIMUM attendance: 75 %
c. Exam (60); minimum 50 %!

Bonuspoints:
a. 15 for Case Study Presentation
b. 10 for participation in IM Public Lectures (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Minimum requirements and assessment criteria

Examination topics

This module will consist of lectures, literature discussion and presentations

Reading list

Introductory Literature
L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Association in the course directory

Last modified: Mo 15.10.2018 15:27