Universität Wien
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120691 PS Proseminar Cultural and Media Studies (2026S)

6-7, Ballerina Cappuccina and is it Cake?: Memes, Online Humour and Participatory Cultures in Times of Web 3.0

5.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 25 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 11.03. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 18.03. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 25.03. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 15.04. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 22.04. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 29.04. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 06.05. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 13.05. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 20.05. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 27.05. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 03.06. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 10.06. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 17.06. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Wednesday 24.06. 18:15 - 19:45 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17

Information

Aims, contents and method of the course

Increasingly there is a palpable divide between those who are chronically online and those who are chronically offline. According to media scholar Felix Stalder, we have long been living in a “culture of digitality” (2016), in which new spaces of action, new modes of “world building” and new patterns of understanding are emerging. In digital spaces these modes are characterised by distinct aesthetic processes, including in particular intertextuality, communality, and a ubiquitous algorithmicity that pre-structures our understanding of different phenomena.
This seminar investigates the rapidly evolving landscape of this culture, taking a particular look at internet memes and online humour within the emerging paradigms of what has been dubbed Web 3.0 (encompassing such things as algorithmicity, AI-generation, and platform fragmentation). We will move beyond simply “reading” memes as texts to analyzing them as complex socio-technical practices that help construct meaning and identities. From absurdist number debates (like 6-7) and AI-generated ‘nonsensical’ characters (like Ballerina Cappuccina and such) to hyper-realistic deception (But /is/ it Cake?), we will explore how humour functions as a key mode of communal sense-making, critique, and identity formation in a digitally networked age.
In addition to discussing theoretical texts and primary sources, we will revise the basics of academic writing and research methodology in this course. Students will develop a research proposal and work on a proseminar paper on a topic of their choice (relating to the overall course topic).

Assessment and permitted materials

Assessment will be based on active participation (this includes small tasks relating to academic writing and research methodology, e.g. providing a short bibliography, searching & downloading an article via u:access, etc.),
1. Participation and Attendance (10%):
a. Active engagement in assigned readings, class discussions and group activities.
b. Regular attendance is mandatory.
2. Reflections (20%):
a. Writing at minimum 5 session reflections in the Moodle forum and 3 responses to others (each ca. 150-200 words).
b. Reflections should demonstrate critical thinking as well as a personal engagement with the material.
3. Proseminar paper proposal and annotated bibliography of 6-8 sources (700 words excl. bibliography, 20%)
4. Proseminar paper (3500 words): 50%

Overall Score: 100%

As per the departmental guidelines, this class places heavy emphasis on honing critical AI literacy, meaning developing the skills needed to critically assess and evaluate the merits and demerits of LLM-generated content, as well as understanding the ethical pitfalls of generative AI usage. Thus, the use of AI to *entirely* replace your research and/or writing process is strictly forbidden!
One of the goals of this class is to build and improve your academic writing skills in a sustainable way that will allow you to write comfortably in an academic register for years to come. You would be doing both yourself a disservice, by robbing yourself of the arduous process of learning to write, and me, by making me read and grade a machine’s predictive text.
If AI tools are used inappropriately in individual tasks, papers, and theses, the procedure for “non-assessment due to use of unauthorised aids” will apply!

Students with disabilities or mental health issues may be granted special conditions, such as alternative examination methods. For further information, please consult http://barrierefrei.univie.ac.at

Minimum requirements and assessment criteria


In order to pass, you need to fulfill each individual requirement and complete tasks on time. You may miss two classes. The plagiarism detection software Turnitin will be used on most written assignments (research proposal, proseminar paper).
Pass-mark: 60%
Grading Scale:
1: 100-90%
2: 89-80%
3: 79-70%
4: 69-60%
5: 59-0%

Examination topics

This is an interactive course with continuous assessment (“prüfungsimmanente Lehrveranstaltung”). In addition to regular session reflections, participants are expected to read all assigned texts and actively participate in class throughout the semester as well as hand in tasks and assignments on time.
There will be no written exam.

Reading list

Preliminary bibliography (All assigned readings will be made available via Moodle):
Boffone, Trevor, ed. TikTok Cultures in the United States. 1st edition, Routledge,
Taylor & Francis Group, 2022.
Delwiche, Aaron Alan, and Jennifer Jacobs Henderson. The Participatory Cultures Handbook.
1st ed., Routledge, 2013.
Holm, Nicholas. Humour as Politics. Springer International Publishing, 2017.
Johann, Michael, and Lars Bülow. “One Does Not Simply Create a Meme: Conditions for the
Diffusion of Internet Memes.” International Journal of Communication, vol. 13, 2019, pp. 1720–42.
Minor, Laura. “‘U OK Hun’? Classed Femininities, Meme Culture and Locating Humour in the
Celebrity ‘Hun.’” European Journal of Cultural Studies, vol. 26, no. 6, 2023, pp. 840–62.
Schmid, Ursula Kristin, et al. “Memes, Humor, and the Far Right’s Strategic Mainstreaming.”
Information, Communication & Society, vol. 28, no. 4, 2025, pp. 537–56.
Shifman, Limor. Memes in Digital Culture. Cambridge, MA: The MIT Press, 2014.
Shifman, Limor, and Dafna Lemish. “‘Mars and Venus’ in Virtual Space: Post-feminist
Humor and the Internet.” Critical Studies in Media Communication, vol. 28, no. 3,
2011, pp. 253–273.
Stalder, Felix. Kultur der Digitalität. Suhrkamp, 2016.
Striphas, Ted. “Algorithmic Culture.” European Journal of Cultural Studies, vol. 18, no. 4–5,
2015, pp. 395–412.
Ungureanu, Daniel. “Overload Opacity: Countervisuality and Glitch Aesthetics in AI-Generated
Brainrot on Instagram.” Discourse, Context & Media, vol. 69, 2026, p. 100972.
Wiggins, Bradley E. The Discursive Power of Memes in Digital Culture : Ideology, Semiotics,
and Intertextuality. 1st ed., Routledge, 2019.

Association in the course directory

Studium: BA 612;
Code/Modul: BA09.1;
Lehrinhalt: 12-4040

Last modified: Mo 27.07.2026 09:26