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124262 KO Critical Media Analysis (2018S)

Are You Beach Body Ready? Approaching Body Studies Through The Body Politics of Advertising

6.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 30 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Please note: This course will start after the Easter holidays, but will include one additional session (3-4 hrs) on a Saturday. The exact day and time for this extra session will be decided during the first class.

Tuesday 10.04. 10:00 - 12:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
Tuesday 17.04. 10:00 - 12:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
Tuesday 24.04. 10:00 - 12:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
Tuesday 08.05. 10:00 - 12:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
Tuesday 15.05. 10:00 - 12:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
Tuesday 29.05. 10:00 - 12:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
Tuesday 05.06. 10:00 - 12:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
Tuesday 12.06. 10:00 - 12:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
Tuesday 19.06. 10:00 - 12:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
Saturday 23.06. 13:00 - 16:30 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
Tuesday 26.06. 10:00 - 12:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21

Information

Aims, contents and method of the course

After the successful completion of this course, students will be able to critically examine the role of 'the body' in advertising. Using examples like Protein World's controversial "Are You Beach Body Ready?" London tube advert or Bodyform's 'provocative' advert for sanitary towels, we will approach the multidisciplinary field of 'body studies' through the body politics of advertising.

Using the methodological and theoretical input provided, students will be able to classify different genres of advertisements (e.g. subway ads, movie trailers & posters, online advertising on websites & social media, all kinds of print advertising, TV ads, etc.), discuss their content and form with technical vocabulary and reflect on the advertisements' frames of consumption in terms of time and space (e.g. sitting in a private living room watching TV, waiting for the subway looking at a public screen, or even on the move scrolling through your Instagram feed on your smartphone, etc.), thereby always focussing on the role 'the body' plays in them. In addition to familiarising themselves with selected tools of visual analysis, students will be able to notice and scrutinise cultural markers of difference like race, gender, class, ability/health, and age in advertising, as the course will provide a way into the complex, multidisciplinary field of 'body studies.'

Assessment and permitted materials

In-class and online participation, mid-term test, group project, scrapbook (i.e. a continuous course log incl. two short essays, weekly entries, your group project proposal, reflections on the guiding questions for the set readings and an analysis of an advertisement of your choice)

Minimum requirements and assessment criteria

In-Class and Online Participation: 15 points
Mid-Term Test: 20 points
Group Project: 25 points
Scrapbook: 40 points (to be handed in until July 15th)

Overall Score of 100 Points.
Pass-Mark: 60 Points.

Scale:
1: 90-100 Points
2: 89-80 Points
3: 79-70 Points
4: 69-60 Points
5: 59-0 Points

All of these four course requirements (in-class participation, mid-term test, group project and the scrapbook) need to be fulfilled! Not showing up for the presentation of your group project or not handing in the scrapbook equals dropping out of the course and being assessed with a negative grade!

You can miss two sessions.

Examination topics

Course readings and the concepts and vocabulary of Body Studies as well as Visual Analysis introduced in class.

Reading list

Readings will be made available on Moodle.

Association in the course directory

Studium: UF 344, BA 612, BEd 046/407
Code/Modul: UF 4.2.5-426, BA07.3; BEd 08a.2, BEd 08b.1
Lehrinhalt: 12-4260

Last modified: We 09.09.2020 00:22