Universität Wien FIND

Due to the COVID-19 pandemic, changes to courses and exams may be necessary at short notice. Inform yourself about the current status on u:find and check your e-mails regularly.

Please read the information on https://studieren.univie.ac.at/en/info.

Warning! The directory is not yet complete and will be amended until the beginning of the term.

150032 VO+UE VO+UE New Trends in East Asian Popular Culture II: Culture Policy in East Asia (2009W)

4.00 ECTS (2.00 SWS), SPL 15 - Ostasienwissenschaften
Continuous assessment of course work

Di, 10:00-12:00
Seminarraum Ostasien
Beginn: 20.10.2009


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


max. 35 participants
Language: English



Currently no class schedule is known.


Aims, contents and method of the course

This course deals with the cultural identity and cultural policy of East Asia.
The growth of multiculturalism, cultural diversity, and cultural globalization has
led many parts of East Asia, especially the South Korean government, to deal
with the issue of cultural identity through cultural policy. For example, the arrival
and influence of American popular culture after World War II confused East
Asians and brought about a crisis of cultural identity. From the South Korean
point of view, it has been argued that Western popular culture tends to be
synonymous with commercialism, materialism, violence, and sensuality, traits
traditionally held to be foreign to Korean culture. Therefore, the Korean
government has tried to develop its cultural policy so as to reconstruct Korean
cultural identity; the purpose has been to protect Korea¿s traditional culture as
well as to lessen the negative impact of the increasing inflow of Western culture.
This course will lead students to a deeper understanding of new
contemporary trends in East Asian popular culture by focusing on how East Asia
has developed its popular culture through official cultural policy, especially in the
face of strong influence from American popular culture. It will focus especially
on the case of Korea, in order to show how the change of official cultural policy
in South Korea has affected the recent phenomenon of Hallyu in East Asia.

Assessment and permitted materials

Students will be graded 30% on participation and attendance, 30% on presentation, and 40% on
the final exam. Every student must give a 10-minute presentation in class, on a topic related to the
course, and is encouraged to participate in the class discussion. The final exam will be an openbook
test, and will be given at the end of the course.

Minimum requirements and assessment criteria

This course aims at improving the student's understanding of East Asian popular culture, as well
as the Hallyu phenomenon, through the development of cultural policy. Students will explore
contemporary East Asian cultural identity and study how the government has tried to shape
cultural identity by means of a cultural policy objective.

Examination topics

Every class will consist of a lecture, discussion of assigned reading, and student presentations.
Students will be required to read assigned readings before attending the class, and will be
required to participate fully in class discussions. The lecture and the readings will include topics
relevant to the cultural policy and cultural identity of East Asia.

Reading list

Gateward, Frances, ed. 2007. Seoul Searching: Culture and Identity in Contemporary Korean Cinema.
Albany: State University of New York Press.
Tomlinson, John. 1999. Globalization and Culture. Cambridge: Polity Press.
Yim, Haksoon, 2002. ¿Cultural Identity and Cultural Policy in South Korea,¿ The International Journal of
Cultural Policy, vol. 8 (1), pp. 37-48.

Association in the course directory

WM4f, 1000, KMA M2, JMA M9

Last modified: Mo 07.09.2020 15:35