Universität Wien
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150055 VU Political Propaganda in Modern East Asia (2026S)

4.00 ECTS (2.00 SWS), SPL 15 - Ostasienwissenschaften
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 25 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 03.03. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 10.03. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 17.03. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 24.03. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 14.04. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 21.04. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 28.04. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 05.05. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 12.05. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 19.05. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 26.05. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 02.06. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 09.06. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 16.06. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 23.06. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Tuesday 30.06. 15:00 - 16:30 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05

Information

Aims, contents and method of the course

In a world where communication is instant and far-reaching, understanding the use and misuse of propaganda is more important than ever. This course examines the question of how national authorities in East Asia construct, maintain, and repair their identity and legitimacy through the use of propaganda in various forms and shapes (e.g., posters, pamphlets, leaflets, paintings, photographs, etc.). Propaganda is a targeted means of communication and a vehicle of information used to promote a particular political cause or point of view. It aims to influence the thinking, feelings, and ultimately, the actions of people, which furthers the desired intent of the propagandist.

In this interactive course, we will decode propaganda artifacts and bridge the gap between history and the present by identifying timeless mechanisms of influence. We will focus on China, Japan, and the Koreas in theme-centered sessions, ranging from the late 19th century to the early 21st century, thereby encompassing empires, wartime propaganda, post-World War II authoritarianism, and liberal democracies. Upon the successful completion of this course, students will …

1) have a thorough understanding of how the concept of propaganda has historically developed and how the study of propaganda is embedded in different fields of scholarship.
2) attain and develop methodology to describe, contextualize, and interpret propaganda artifacts.
3) have a thorough understanding of how East Asian nations used propaganda for the purposes of nation-building, identity formation, and the legitimization of authority.
4) demonstrate understanding of current issues and challenges of propaganda as a subject of scholarly analysis.

This course consists of a combination of lectures, joint analyses, and discussions in each session. Students will be asked to read mandatory readings, approximately 25–50 pages per week, in preparation for each session.

Assessment and permitted materials

The final grade for the course is a result of the following:
1) Attendance and active participation (25%)
2) Artifact presentation (25%)
3) Essay (50%)

1) Attendance and active participation
Active participation in discussions and class exercises is encouraged and expected from all students, as it directly impacts the grade. Bearing this in mind, regular attendance is a minimum requirement for the successful completion of this course. The following rule applies: the final grade remains unaffected by up to four missed sessions (90 minutes each). However, students will receive a failing grade of “5” if they are absent for five or more sessions. Please consider this requirement carefully when enrolling. To ensure the smooth running of the course, please make sure to be punctual.

2) Artifact presentation
The artifact presentation consists of an individual in-class analysis (max. 10 minutes) of a propaganda artifact. This assignment involves researching and selecting an original artifact, or a set of contrasting artifacts, that directly relates to the theme and setting of the session the student is assigned to. Students must upload the artifact and a contextual brief (min. 500 words) at least three days before the session, and present an analysis compliant with course instructions during their assigned session. The brief serves to detail the most important information regarding the artifact’s provenance and themes, the relevant historical background, and the specific political events or causes it was designed to address. Further details regarding the technical coordination and selection process will be discussed during the mandatory first session of the semester.

3) Essay
Students are required to write an essay (2000–3000 words, excluding the list references) in which they engage with an artifact of their choice in more depth. Central to the essay is the identification and academic discussion of a theme, i.e., a recurring, central narrative, message, or motif. The analytical part of the essay consists of examining how this theme is reproduced in multiple, different propaganda artifacts, and what it means for the construction, maintenance, or repair of state identity and legitimacy. This process will be practiced together in class multiple times for preparation. The essay is due at 23:59 on July 24, 2026. Students who fail this assignment can improve their grade via resubmission by July 31, 2026. Resubmission will result in a downgrade of the assignment by one full grade.

Regarding the use of generative tools (also referred to as "artificial intelligence"):
Students are welcome to use generative tools, such as large language models like ChatGPT, to support their learning and enhance the quality of their work. Acceptable uses include discussing ideas, requesting feedback, and proofreading or revising written text. However, students must not (!) substitute one’s own critical thinking, original analysis, or creative work, for example, by outsourcing the analysis of propaganda artifacts to a tool. Any form of such support must be disclosed in an appendix (or a dedicated section) of every submission. Please briefly state which tool was used and for what purpose, e.g., “I used ChatGPT to check for grammar mistakes,” or “I used XYZ to design the layout of my PowerPoint slides"). Students remain solely responsible for the factual accuracy and scientific quality of all submitted content. The undisclosed or deceptive use of tools for text generation is considered academic misconduct and will be treated accordingly.

In accordance with the statutes of the University of Vienna (§ 13g (study law)) the course instructor reserves the right to ask “oral questions to check the plausibility of whether the student has prepared the written partial achievement independently and without the use of unauthorised aids and whether the student knows the academic sources and methods used and has included them in the written partial achievement.”

Minimum requirements and assessment criteria

Grading is based on a “continuous assessment of coursework” (“Prüfungsimmanente Lehrveranstaltung”). Positive grades (grade “4” or better) for all formal requirements as listed under “Assessment” (“Art der Leistungskontrolle”) are a minimum requirement for passing this course. All minimum requirements and assessment criteria will be reiterated in class. Related questions should ideally be raised during the first meeting.

By continuing this course, students automatically accept all minimum requirements and assessment criteria and confirm their understanding thereof. Therefore, attendance at the first session is mandatory. Absence at the first session will lead to a de-registration from this course. De-registration from this course by the student will be possible according to the date set by the central teaching administration of the University of Vienna (see u:find). Students who decide to continue the course after that date will be graded, nevertheless.
General Rules of Good Academic Practice (“Gute wissenschaftliche Praxis”) apply. Non-compliance will result in legal measures according to the regulations of the University of Vienna.

Plagiarism is the presentation of someone else’s work as your own. This could include direct quotations from sources that you do not properly cite or presenting someone else’s work as your own. Even omitting quotation marks for verbatim quotes is an academic offense. Material from the internet is subject to the same citation requirements as any other material. If you are unsure what constitutes plagiarism or how to cite properly, please seek guidance from your instructor. You should also refer to https://medienportal.univie.ac.at/uniview/studium-lehre/detailansicht/artikel/copied-and-caught-this-is-how-plagiarism-checks-work/. Penalties for plagiarism will be dealt with in accordance with university rules and practices.

Examination topics

See above.

Reading list

All reading, including textbooks and edited volumes, can be located digitally via the University of Vienna’s library system (https://usearch.univie.ac.at/). When this is not the case, the instructor will provide the respective reading via Moodle.

In preparation for this course, students are encouraged to review the following readings:

Holcombe, C. (2017). A history of East Asia: From the origins of civilization to the twenty-first century (Second Edition). Cambridge University Press, pp. 217–397.

Snow, N., Jowett, G., & O'Donnell, V. (2024). Propaganda & persuasion (Eigth edition). SAGE.

Welch, D. (2014). 'Opening Pandora's box': Propaganda, power and persuasion. In D. Welch (Ed.), Propaganda, power and persuasion: From World War I to Wikileaks (pp. 3–18). I. B. Tauris. https://doi.org/10.5040/9780755694334.0006

Association in the course directory

Last modified: Mo 27.07.2026 09:27