Universität Wien

200088 SE Anwendungsseminar: Arbeit, Wirtschaft und Gesellschaft (A) (2020S)

Digitale Marktforschung

4.00 ECTS (2.00 SWS), SPL 20 - Psychologie
Continuous assessment of course work

Anwendungsseminare können nur für das Pflichtmodul B verwendet werden! Eine Verwendung für das Modul A4 Freie Fächer ist nicht möglich.
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 20 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 13.03. 08:00 - 13:00 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Friday 27.03. 08:00 - 13:00 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Friday 22.05. 08:00 - 16:30 Seminarraum Psychologie NIG 6.OG A0621A

Information

Aims, contents and method of the course

Market research uses a wide range of scientifically recognized methods to measure the needs and behavior of consumers, users or experts. On the basis of market research results, important corporate decisions are often made, for example for product development, positioning or advertising.
The more consumers are in the digital space, the more digital market research methods have to be used to reach people. This seminar deals with the theoretical basics of qualitative and quantitative market research as well as practical (digital) implementation from data collection to analysis. Based on practical examples, we will carry out and present our own short projects.

Assessment and permitted materials

Project presentation and final test

Minimum requirements and assessment criteria

Attendance, participation/presentation and passing final test.

Examination topics

tbd

Reading list

Forscht, T., Swoboda, B. & Schramm-Klein, H. (2017). Käuferverhalten Grundlagen - Perpektiven - Anwendungen. Wiesbaden: Springer Gabler.

Folien: werden zur Verfügung gestellt.

Association in the course directory

Last modified: Mo 07.09.2020 15:21