Universität Wien

220008 VO SPEZI: VO INKOM International Communication (2026S)

International Public Relations

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle
Tu 19.05. 11:30-13:00 Seminarraum 5, Kolingasse 14-16, EG00

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Details

Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 03.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 10.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 17.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 24.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 14.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 21.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 28.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 05.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 12.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 26.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 02.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 09.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 16.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 23.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 30.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00

Information

Aims, contents and method of the course

The world’s economies, cultures, and populations become ever more interdependent through globalization, and organizations often interact and communicate with audiences outside of their original home country, virtually and/or physically. Relationship building—which is at the core of public relations—in a global environment is therefore increasingly complex and requires knowledge of differences between cultures and the specificities of the different environments where an organization is or wants to be active. This concerns communication with external as well as internal stakeholders. Aside from introducing relevant theoretical approaches, the lecture addresses different fields of public relations from an international perspective, such as crisis communication and employee communication. The course content is illustrated by practical examples. Students will thereby gain knowledge of challenges and opportunities in navigating global relationships with stakeholders. Guest speakers from corporate practice are invited to share and discuss their insights on the practice of international public relations with the students.

Assessment and permitted materials

Written exam on the contents of the lecture
About 25 multiple-choice questions

Minimum requirements and assessment criteria

To pass the exam, at least 50 percent of the total score needs to be achieved.

Examination topics

Contents of the lecture (incl. guest lectures)

Reading list

Freitag, A. R., & Quesinberry Stokes, A. (2009). Global Public Relations. Spanning Borders, Spanning Cultures. Routledge.
Sriramesh, K., & Verčič, D. (2020). The Global Public Relations Handbook. Theory, Research, and Practice. Routledge. (selected chapters)

Association in the course directory

Last modified: Fr 10.04.2026 16:26