290050 EX Field trip: City Marketing and City Development (2016S)
in Small and Medium Sized Towns in Lower Austria
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Sa 13.02.2016 08:00 to Tu 23.02.2016 23:59
- Deregistration possible until Th 31.03.2016 23:59
Details
max. 25 participants
Language: German
Lecturers
Classes
Field Days:
September, 15th, 19th, 20th.
Information
Aims, contents and method of the course
Professional city marketing is increasingly adopted also in small and medium sized towns in Austria, as it can be observed in Lower Austria. The means for it go further than the refurbishment of a city's image and interfere with different sectors of city development such as planning, location marketing and economic development (e.g. tourism and events). During the excursion two towns in Lower Austria will be the destination in order to get to know different concepts of city marketing as well as its objectives and challenges. On the first day a general introduction to theory and concepts of city marketing will be taking place.
Assessment and permitted materials
Preparation of a citymarketing concepts as a written assignment until October 15th
Minimum requirements and assessment criteria
Active participation and written assignment
Examination topics
Reading list
available at Moodle
Association in the course directory
(B11-7.3) (B07-7.3) (MG3-EX) (MR7-EX) (L2-EX) (UF GW BA 18)
Last modified: Mo 07.09.2020 15:42