290100 VO Introduction into the Economics of Tourism (2006W)
Introduction into the Economics of Tourism
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Di 11:00-13:00 Hs 5A d. Inst.; Beginn: 10.10.2006
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(Td-S6-I.a) (Tef-WC1) (Rd-W3) (Lb3, Lb-zLV)
Last modified: Fr 31.08.2018 08:56
1. Objectives
2. Theories and approaches of tourism
3. Demand for tourism
4. Tourism supply/ patterns and characteristics of tourist destinations/ service provider
5. Communication and distribution (CRS, GDS, RRS, Internet)
6. Tourist markets
7. Marketing for tourism/ marketing management
8. Tourism policy/ tourism organisations/ globalisation
9. The economic impact of tourism/ measurement of economic impacts/ TSA
10. Tourism in contradiction between economy, environmental and social and cultural issues
11. Tourism planning
12. Market trendsLearning OutcomesIntroduction to key theories/ concepts and practices underpinning tourism; comprehensive understanding of the organisation, role and ramifications of international tourism, its organisations and its political framework; situating its economic, socio-cultural and environmental impacts in a wider transdisciplinary, theoretical and empirical context.