Course Exam
040119 VO ABWL Marketing I (2016W)
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WHEN?
Thursday
09.03.2017
20:15 - 21:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 30.01.2017 08:00 to Tu 07.03.2017 12:00
- Deregistration possible until Tu 07.03.2017 12:00
Examiners
Information
Assessment and permitted materials
The exam consists of 50 multiple choice questions. There are 4-5 answer choices per question of which only one is correct. The exam will be based on the lecture, the assigned chapters and the material on the course website. The exam time is 60 min.
In order to be admitted to the exam, you need to register via U:SPACE.
In order to be admitted to the exam, you need to register via U:SPACE.
Minimum requirements and assessment criteria
The course is an introductory course in the field of marketing. Its purpose is to provide a general understanding of the process of marketing, its role in business today, strategic marketing decisions, and the major aspects of the marketing mix: product and services planning and development, pricing, marketing communication, and distribution.
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.
Last modified: Mo 07.09.2020 15:28