Universität Wien FIND

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Course Exam

040119 VO ABWL Marketing I (2021W)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Tuesday 25.01.2022 15:00 - 16:00 Digital


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).



Examination topics

The examination material includes the contents of the specified textbook.
The contents of the exam are clearly presented in the lecture. The topics of the individual chapters are developed step by step and gradually brought together in the sense of a holistic understanding and complemented to enable a holistic understanding of marketing.
Foe exam preparation, the course documents (as slides and handouts) are made available in Moodle.
A short version of an example test (also accessible online in Moodle) is intended to provide additional guidance with regard to the test.

Assessment and permitted materials

Proof of performance for the lecture is provided online by means of a written test. This consists of 50 questions and lasts 60 minutes. The questions must be answered in a single choice format; From 4 answer options, the 1 correct answer must be selected. A maximum of 50 points can be achieved (1 point per question). There is NO deduction of points for wrong answers.

Minimum requirements and assessment criteria

The assessment of the performance of the individual participants is based on the test result of a maximum of 50 points.
The following assessment key is used for grading:
Very good ≥ 88% (44 points)
Good ≥ 75% (38 points)
Satisfactory ≥ 63% (32 points)
Sufficient ≥ 50% (25 points)

Last modified: Th 21.10.2021 08:28